Showing results by narrator "Richard Lyddon" in All Categories

The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing & PR Book is a dynamic collection of tools, techniques and strategies for success.

The Audio Masterclass series will give you everything you need to get up to speed on the big topics that matter in self-help, psychology, business and the humanities. In life and business, sometimes a bit of guidance is required. From executive mentoring to life coaching, more and more people are turning to coaching to create lasting strategies to help them set achievable goals and targets. The Coaching Audio Masterclass will help you identify your own life-coaching needs and create achievable plans for change.

Following an evaluation of the legacy of the Cold War the author assesses the uncertainties of the post-Cold War era, the weakening of America by its prolonged warfare in the greater Middle East, by the enlarged war on terror and by the financial crisis of 2007-2008. Amid the decline of the liberal world order and the rise of China, the author examines Chinese attempts to establish a new order.

Notes on the Art of Life is Haim Shapira's version of Sei Shonagon's Pillow Book–a discursive and intensely personal collection of thoughts on life; a tribute to the importance of the here and now; the value of the moment and of paying attention to it.

Do you know your Hamas from your Hezbollah? What is the fighting about? Does the conflict encourage Islamic terrorism? Can there be peace in the region?

Middle East Conflict tackles the big questions in a pithy pocket guide. In under 110 minutes, you can sound knowledgeable when others don't.

The Aging Mind offers an accessible introduction to what research has revealed about how our bodies and brains age, and how these changes affect our everyday experiences and lives. This second edition is fully updated with contemporary studies and neuroscientific findings, to offer an engaging exploration of 25 facets of the physical and mental aging processes. Written by eminent gerontologist Patrick Rabbitt, who interprets research through his own personal daily experiences, it explores what aging really is and how to accept and manage it.

Deciding Who Leads offers a front-row seat from which to witness the high-stakes drama, victories, and missteps that characterise the executive search process amid what has become an intense, truly global competition for leadership talent. Enter the secret world of executive search consulting... and discover how this influential - but largely invisible - profession is charting the course of global business.

Checks the balance of the current global credit squeeze and asks some key questions: How do global money markets work? Why did a US housing market crisis come to put our savings at risk? Is the situation similar to previous booms and busts? Have global governments done enough to alleviate the crunch? Can markets regulate themselves better in the future or is it time to keep our savings under the mattress? Pocket Issue looks behind the hype to uncover the facts behind the headlines.

Based on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades as well as the company’s extensive research into shopper behavior, this book is an invaluable, in-depth resource for retail professionals at any level who are seeking to understand the past, present and future of loyalty

Rising obesity is causing life expectancy to fall for the first time in centuries, costing the NHS £3. billion a year. So why we are fatter as a nation than we have ever been before? Is obesity a choice or an illness? And why is childhood obesity at epidemic levels? Fat: Eating ourselves to death? Looks at the complex recipe of modern life that leads to obesity and our options for reversing this trend, from individual to national action. Pocket Issue slims down the issue to give you some answers.

What's causing our current high food prices? Is organic food really better for us? Do we care about Fairtrade or food miles? Should we buy locally or from the supermarket?

Eating has been described as the "most political act we do on a daily basis", with our choices affecting our health, landscape, climate, and economy. Food: What Are We Really Eating? lifts the lid on food production and the dizzying array of food choices we face each time we shop.

Drink & Drugs: Culture of Excess? checks in and asks if there is a quick fix. How is Britain handling societal drugs and alcohol usage? And how does this compare with abroad? Are we so different in our indulgence to the seemingly more civilised Europeans?

Frequent claims of foiled plots; tighter monitoring of suspects and stronger global terror laws. On the flip side, a new safe haven emerging for terrorists in Pakistan; stories of terror cells springing up throughout North Africa; numerous recruits from Europe's leading universities willing to sign up to the cause. Are Al Qaeda and its affiliates, responsible for the horrific attacks in New York, London and Madrid, finding it hard to be the force they once were, or should we be bracing ourselves for the next outrage?

Oil is running out, fossil fuels pollute - so which way should the UK turn to fuel our future? Is the Uk right to be investing in nuclear power, or should we rely on renewable energy sources? The Energy Crisis tackles the big questions in a pithy pocket guide, helping you to sound knowledgeable when others don't.

Cameras that can see through your clothes at 80 paces; council tax rising to cover increased CCTV needs; suggestions that Internet Service Providers should monitor customer usage in the comfort of their own homes; plus ID cards, fingerprint and eyeball recognition on the horizon. In the 21st century is there anywhere to hide? And if not, should there be? Big Brother: Who is watching you? twitches the curtain and takes a hard look at our increasingly hi-tech, zero privacy society.