Showing results by author "Carmen Simon" in All Categories

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.

Retrouvez dans cette compilation les titres suivants : La sorcière qui n'aimait pas les enfants; Le rêve de Léonie; La grosse bête rouge Suka et le petit renard; Clara Bistouille et le Père Noël; Gulug le petit ogre; Des provisions pour l'hiver; Éloïse et le châtaignie;r Le grand voyage de Tibor; Le dragon et le chevalier.