Marketing

Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection, storytelling mastery, and practical methods and frameworks for persuading any audience, backed with anecdotes of some of the very best, and worst, pitches of all time.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

Unlock the tools, strategies, and mindset you need to thrive in the digital world with three exceptional books in one. Whether you're starting from scratch or looking to scale, this all-in-one resource delivers the most up-to-date techniques in AI marketing, digital strategy, and social media monetization.

Unlock the Power of Email If you had 90 days to build a list that prints money—would you know where to start? Grow a profitable email list—even if you're starting from scratch. Double your email revenue—without sounding salesy or spamming your list. Think email doesn't work anymore? Here are 5 myths stopping you from building and monetizing a list that works for you 24/7: 1. "I need thousands of subscribers." A few hundred engaged people can outperform 10,000 cold leads. 2. "Emails annoy people." Not when they're helpful, fun, and relevant.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

Unlock the full potential of content marketing with this all-in-one guide designed for entrepreneurs, marketers, and business professionals ready to elevate their digital presence. Whether you're just starting out or looking to sharpen your strategy, Mastering Content Marketing gives you everything you need to build a results-driven content engine.

Unlock the Future of Wealth—Powered by AI. In AI Cash Empire 2025, discover how ordinary people are using artificial intelligence to make extraordinary income—without tech skills, big budgets, or burnout. Whether you're a total beginner or seasoned entrepreneur, this audiobook gives you the step-by-step blueprint to launch, automate, and scale profitable AI-powered income streams from anywhere.

We know that as demand for goods and services evolves, so do marketing strategies. Print media, radio, and television were once thought to be the main methods of marketing. However, with the development of the internet, online marketing is booming and is quickly becoming the most affordable and efficient way to share information virtually anywhere in the world. Internet marketing has become more and more popular as the internet develops into a social media platform with interactive communication.

Beyond Fan Followers: The Journey from Social Influence to Lasting Impact In a world where social media followers are often equated with success, Beyond Fan Followers offers a powerful roadmap for transforming fleeting digital attention into authentic, meaningful influence. This book challenges the traditional concept of fame and gives listeners the tools they need to cultivate true connection and impact that goes far beyond the surface level of likes and shares.

Potete ottenere un numero di contatti 2, 10 o 100 volte superiore a quello attuale senza cambiare nulla di ciò che vendete... Questo libro contiene i manuali che mi hanno portato da dormire sul pavimento della mia palestra a possedere un portafoglio di aziende che generano 200.000.000 di dollari all'anno in meno di dieci anni. Volete sapere qual è la più grande differenza tra questi due periodi? Il numero di contatti che ottenevo.

The author has a talent for explaining the complicated and misunderstood field of network marketing in a way that even those new to the business as well as those who have been in it for years can benefit from. Phil understands that success in network marketing is a journey not a sprint. It is about developing leaders who in turn develop leaders. Finally, success in network marketing is about growing as a person and understanding what one must do to achieve their goals.

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is. Create content marketing so good that people are willing to pay for it.

The future of marketing isn’t humans vs. machines. It’s humans empowered by machines. Discover how artificial intelligence is reshaping marketing—and why now is the time to lead the change. In today’s fast-paced, hyper-competitive landscape, AI isn’t just a tool—it’s the ultimate edge. From smarter campaigns to predictive insights, from voice search to intelligent automation, artificial intelligence is transforming how brands connect, create, and convert.

This isn’t just another hotel marketing book. It’s your playbook for making your 4-star property feel like a 5-star icon — online and off. If you're a boutique hotel marketing manager, brand lead, or independent hotelier looking to elevate your property's presence — this audiobook was written for you. Whether you're managing a single design-driven space or scaling a group of lifestyle-led hotels, The Signature Suite reveals what today’s most magnetic hotels are doing — and how you can translate it into your own brand story.

Los mexicanos ya estamos hartos. Cansados de lo que pasa y no pasa en nuestro país. Aburridos de la comunicación narcisista de las marcas con las que ya no conectamos, de los gobiernos que van y vienen y nada cambia. Hasta la madre de que los extranjeros nos vean como simpática mano de obra barata que ofrece playas con buena fiesta. Ya no nos representa la identidad con la que sedujimos al mundo en México 68 y nos empobrecen los intentos de encasillarnos en una identidad nacionalista.

さっそくですが問題です勝てるホームページの設計は次のうちどれでしょう デザインに徹底的にこだわり誰に見せてもオシャレなサイトだねと言われるホームページ ＳＥＯを重視して特定の分野でキーワード検索位を狙って作成するホームページ 儲かっている競合他社を参考に細部を自社仕様に変更して作成するホームページ セールスライティング重視でデザインよりも言葉の力でコンバージョンさせたホームページ 売れるLPのテンプレートにあてはめて作ったホームページ 答えは出ましたでしょうか 正解は……どれもハズレですこれらのホームページの設計にはある視点が欠けています そうですどれもどうするかという視点しかなく誰に何をがありませんよね少しおおめに見たとしても誰にという視点が欠けていますこうしたWEBサイトには戦略がありません しかし世の中の多くのＷＥＢ制作現場を見渡してみてください割がどうするという視点しかないと思いませんか オシャレなホームページＳＥＯに強いホームページ売れるホームページテンプレート……

How to Make a DIY 30-Second Commercial is your go-to guide for crafting a clear, compelling pitch that grabs attention and actually works. Whether you’re networking in person, posting online, or hopping on a video call, this book will walk you through the exact steps to create a short, memorable commercial that highlights what you do and why people should care.

Visual Impact is the ultimate crash course for marketers, small business owners, and content creators who want to create high-performing visuals—without being a designer. Forget complex design theory or expensive tools. This practical, beginner-friendly guide walks you through everything you need to know to craft attention-grabbing, scroll-stopping, and conversion-driving visuals for social media, ads, websites, and beyond.

In The Pixl Marketing Method, Pete Stagl reveals the exact system he used to transform his real estate media business from chaotic to systematized—the same framework now helping photographers across the country build businesses that thrive without constant hustle.

Dans un monde où la concurrence est omniprésente, maîtriser les techniques de vente est devenu un atout incontournable pour réussir. Que vous soyez entrepreneur, commercial, expert en marketing digital ou simplement désireux d’améliorer vos compétences en négociation, ce livre vous dévoile les secrets des meilleurs vendeurs.

In today’s digital age, social media isn’t just a tool—it's a powerful driver of growth for orthodontic practices. In this comprehensive guide, Dr. Tyler, a successful orthodontist who expanded his own practice from 2 to 7 locations, shares the exact social media strategies that helped him achieve remarkable success. With over a decade of experience perfecting these techniques, Dr. Tyler reveals how orthodontists can leverage platforms like Instagram, Facebook, TikTok, and more to attract new patients, build lasting relationships, and increase their practice’s visibility.

Are you tired of juggling family responsibilities while your dream of starting a business feels out of reach? Do you wonder how you will ever find the time or knowledge to turn your vision into a reality? If so, you are not alone. Welcome to Mompreneur Magic, where you’ll find a step-by-step guide designed specifically for mums like you. This comprehensive guide helps you build, maintain and thrive in your dream business while expertly balancing family life.