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48-Hour Start-Up: From Idea to Launch in 1 Weekend
- Narrated by: Fraser Doherty MBE
- Length: 4 hrs and 52 mins
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48-Hour Start-Up: From Idea to Launch in 1 Weekend
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Summary
READ BY THE AUTHOR
Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.
Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune?
In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.
By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:
- Come up with a business idea without the guesswork
- Create a kick-ass brand, website and on-line marketing campaign
- Promote your product
48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for
- Young entrepreneurs
- Students learning about start-ups
- Established entrepreneurs looking for shortcuts
- Teams within corporates who want to create a more innovative and competitive environment
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What listeners say about 48-Hour Start-Up: From Idea to Launch in 1 Weekend
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Overall4 out of 5 stars
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Story3 out of 5 stars
- Jon P
- 15-05-18
very good book
this book makes you want to run out there and do it. thing is, for very little money you could, fail fast and learn a ton.
well worth a listen if you ever thought about being an entrepreneur.
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1 person found this helpful
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Overall5 out of 5 stars
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- Lia Moore
- 16-01-20
Loved it
Motivational. Covers so much so quickly. Great to get you in gear to go
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1 person found this helpful
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Overall5 out of 5 stars
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- Srdjan Lukic
- 15-10-18
perfect book for startups
this book is a must read for everyone who have startup plans. By reading it you will get a lot of guidance.
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Overall5 out of 5 stars
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- Better Priced Goods
- 18-07-17
Great!!
Found this book brilliant and great tools that can be used and got from his site
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4 people found this helpful
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Overall3 out of 5 stars
- MrKenO
- 20-02-20
Nice quick and to the point read
Very good book with some great guerilla tactics to get your business idea of the ground.
The key idea here is action. Think then execute.
"Action does make it so".
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Overall5 out of 5 stars
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- Edward
- 01-07-17
No excuses now!!
no excuses now! all the tools required for a startup are here! makes me realise how so many others do it. thanks!
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3 people found this helpful
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Overall5 out of 5 stars
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- Ian Silva
- 20-02-20
Great book
This book was recommended to me by a friend and it has not disappointed.
The only thing that I would say is 48hrs to start a business it's the easiest part the hardest part comes after the 48hrs, however this still a great book for those who are looking for some sort of guide.
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- Jennifer
- 03-02-17
vast info easily digested - simply perfect
easy listening & clever bite size steps combined with sweet relatable stories & many useful reference links. Packed with info but extremely digestible - thank you!
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4 people found this helpful
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Overall5 out of 5 stars
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- Colin
- 20-09-16
amazing
love it... some very good if your looking to start a business... it is a one stop shop for all you starting a business needs...
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Overall4 out of 5 stars
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- George Swift
- 26-01-17
Great little listen.
Inspiring and helpful full of the authors little cheats, hacks and shortcuts. It's worth it just for the links in the appendix.
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2 people found this helpful