A Story Is a Deal
How to use the science of storytelling to lead, motivate and persuade
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A Story Is a Deal
Narrated by:
Will Storr
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Narrated by:
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Will Storr
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By:
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Will Storr
About this listen
Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories possess us and shape identities, which changes beliefs, drives action and achieves extraordinary results.
With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.©2025 Will Storr (P)2025 Hachette Audio UK
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