In this episode, business coach Ben Lightfoot shares the power of purpose and passion in entrepreneurship. With over 25 years in the advertising industry, Ben shares his journey from agency life to business coaching and reveals how he helps leaders reimagine their goals and reignite their excitement for their work. He discusses the challenges entrepreneurs face as their initial enthusiasm wanes and provides actionable strategies for keeping that spark alive. From vision-setting and creative problem-solving to authentic storytelling, Ben encourages business owners to ground their decisions in purpose and make daily work more meaningful.

About Ben Lightfoot:
Ben Lightfoot is a dynamic business coach with a wealth of experience in advertising, where he spent over two decades shaping brand stories and strategic messaging. Known for his ability to spark creativity and inspire business owners, Ben helps his clients rethink their goals and reconnect with their passion for their work. His coaching approach focuses on building sustainable growth by aligning purpose with action, empowering entrepreneurs to achieve lasting impact and fulfillment in their businesses.

Learn more here: https://actioncoach.au/find-a-coach/ben-lightfoot

About ActionCOACH
ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's vision is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.

Learn more about ActionCOACH: https://www.actioncoach.com/
Become A Coach: https://www.actioncoach.com/