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Backfired: The Vaping Wars
- Narrated by: Leon Neyfakh, Arielle Pardes
- Length: 7 hrs and 21 mins
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Backfired: The Vaping Wars
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Summary
When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead — or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?
Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?
In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.
For a list of books, articles, and documentaries used in the research for this podcast, please visit bit.ly/backfiredbib.
The senior producer of Backfired: The Vaping Wars was Sam Lee. The editor was Kim Gittleson. Producers were Dustin Desoto, Leon Neyfakh, Arielle Pardes, and Katherine Sullivan. The assistant producer was Arlene Arevalo. Sound design by Andrew Parsons. Archival research and fact-checking by Francis Carr. Theme song and score composed by Emma Munger. Audio mix by Erica Huang. Backfired was co-created for Prologue Projects by Kim Gittleson.
What listeners say about Backfired: The Vaping Wars
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 01-07-24
Balanced but thorough
This topic is as important as it is divisive. They present multiple sides of the issue, all with equal weight and scrutiny. Wonderful piece.
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Overall5 out of 5 stars
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- Anonymous User
- 24-06-24
An important story told very well
An excellent piece of reporting that will answer all the questions you had about the vaping industry and how it got so big. It's very well researched, well produced, and wonderfully executed by the two reporters/hosts. Everything you'd want from a non-fiction podcast!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Hugo
- 01-07-24
Great insight into the world (and business) behind vaping
Stumbled upon this by accident and it’s the first non-fiction book (podcast) I’ve listened to on Audible. As someone who vapes it was really interesting to discover the stories behind the big brands, how our high streets suddenly became bombarded with vape shops, and how without really realising it, I went from being a smoker to a regular consumer of vapes.
Some great interviews and I particularly loved hearing Leon’s mum’s perspective. Some of her words hit hard.
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Overall5 out of 5 stars
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- Anonymous User
- 19-07-24
Very interesting
Presented with facts and viewpoints from both sides in a clear, but engaging way. I really liked it.
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Overall5 out of 5 stars
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- Daria Loginova
- 20-07-24
Fascinating
I don’t smoke or vape but damn this was so interesting! Excellently made and produced and very very engaging. Will definitely recommend !
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Overall5 out of 5 stars
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- AE
- 17-07-24
Fascinating deep dive into Vapes
A really interesting insight into addiction and vaping. It was great that they looked from multiple angles and perspectives. If there was one thing missing from the arguments it was maybe about the environmental cost of disposable Vapes, i’d be curious to know more about this and how it might affect the arguments.
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Overall3 out of 5 stars
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- Kindle Customer
- 03-07-24
Felt like a promo for vaping
This was an interesting conversation and the marketing tactics were especially interesting. But this overly favourable to the industry overall. Part of this feels like an elaborate marketing tool. The science - or lack thereof - was never really touched on. It was accepted some deaths occurred but seemed linked to THC but as yet unknown safety concerns, lesser lung injuries and the like - where is the questioning? Plus the reflection on the plans of legislation by Rishi Sunak unfortunately hasn’t dated well as it was all dropped when an election was called.
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