Built to Sell cover art

Built to Sell

Creating a Business That Can Thrive Without You

 Preview
Try Premium Plus free
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically. See here for eligibility.

Built to Sell

By: John Warrillow
Narrated by: Erik Synnestvedt
Try Premium Plus free

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £15.99

Buy Now for £15.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp Business Development & Entrepreneurship Entrepreneurship Personal Development Personal Success Small Business Business

Listeners also enjoyed...

 $100M Leads cover art
Small Giants cover art
The E-Myth Revisited cover art
Scaling Up cover art
Your Next Five Moves cover art
$100M Offers cover art
It's Your Business cover art
Systemology cover art
21 Secrets of Million-Dollar Sellers cover art
Traction cover art
All In cover art
The Ultimate Sales Machine cover art
The Hard Thing About Hard Things cover art
Predictable Revenue cover art
How to Close a Deal Like Warren Buffett cover art
Speak Better Business English and Make More Money cover art
All stars
Most relevant  
Really enjoyed the book and found it very thought provoking and useful
The narration was quite clunky and cringeworthy.
Don’t give up though. It’s worth battling on!

Brilliant book, odd narration

Something went wrong. Please try again in a few minutes.
A truly great story that makes you think about really vital questions. The narrators style is pretty terrible, but you just learn to ignore it. It's an inspirational read.

Excellent content

Something went wrong. Please try again in a few minutes.
Rather than just say here's a number of things to consider if you want to sell or scale your business, the book is written in a story format with relatable scenarios to make it far more engaging I wanted to keep listening.

The story based around advertising agency was well suited to my own which was also great.

Took me a while to get over the narrators voice as was a little bit irritating in the first chapter when rolling all the last words of sentences but the story allows you to get over that - so plough on.

Great read. Good info and interesting story.

An enjoyable business book

Something went wrong. Please try again in a few minutes.
I do reccomend reading but the only problem I found was it jumps into treating your business like it is almost established.... so not really related to a new, one man-startup business.

good book to give you an idea of direction

Something went wrong. Please try again in a few minutes.
Now I feel more clear and confident about my business, love the way it is told

It changed the way I build my business

Something went wrong. Please try again in a few minutes.
Hated the narrator's style, over accentuating the end of every single sentence in the book. Loved the content though. Well worth a read, but if you can find a version narrated by someone else get that instead.

Brilliant book, poor narration

Something went wrong. Please try again in a few minutes.
I loved that he used a story that is so related and easy to understand. As he said at the start, there are many things that go into selling, and he could have made it boring, step-by-step, and like an instruction manual. Instead, I was eager to finish the story and loved how he interjected the lessons we needed to know.

Storytelling 101

Something went wrong. Please try again in a few minutes.
This book really highlights the importance of having an exit strategy. So many of us take no notice of when people say have an exit strategy but this book points of why you need one. Written as a story so it is easy to follow along and listen to

Exit Strategy

Something went wrong. Please try again in a few minutes.
Using a story to teach practical principles made this book even more compelling. I had great difficulty taking breaks from the audio-book. The practicality of the principles gets you hooked!

Great Book!

Something went wrong. Please try again in a few minutes.
I learnt a lot. great book. I would recommend this book to anyone wishing to reduce their workload of running a business as well as to those who wish to sell.

I learnt a lot. great book.

Something went wrong. Please try again in a few minutes.
See more reviews