Contagious cover art

Contagious

Why Things Catch On

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Contagious

By: Jonah Berger
Narrated by: Keith Nobbs
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About this listen

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc. Advertising Consumer Behavior & Market Research Marketing Marketing & Sales Thought-Provoking Business Content Creation

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All stars
Most relevant  
It's a great book that shows the science of things going viral rather than just theories. It can be applied to any business, start up or established. One thing is for sure I will apply it to my business and hopefully it will help me become very successful.

Definetley worth a read, or should I say listen!

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Useful information regarding general marketing principles, not focused on online or apps at all but useful concepts all the same.

Useful information

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One of the best books I’ve listen to as of yet goes into detail of why social media posts go contagious. The understanding of techniques and the thought patterns have made my understand to a higher level.

All that I needed in one book

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As a small creative business owner, I loved this book. I'm going to use the framework for my product development and marketing going forward. While many of the points may seem obvious, it's great to have them all in one place and to learn the science and psychology behind them. They are all doable as well!

So good!

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This book was absolutely EVERYTHING I needed to hear before launching my new business. Very clear, very evidence driven, and very practical. If you are looking to understand how to get your business to catch on, get this book now! 🙌🏻🙌🏻🙌🏻

Thank you Nipsey Hussle!

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This book is about why people talk about whatever they talk about. It also applies this “science” to products and services.

The book is amazingly well structured into 6 simple principles. It has case studies. It is too the point. Is is also very well read.

Amazing structure, content and narrative

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An easy read with frequent citations. Frequent examples equip you to 'sell in' these ideas to your team and clients.

Well cited, foundational ideas

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This book offers great practical value on how to harness and access word of mouth in order to help you product or ideas become contagious.

The range of real life examples are extremely effective in evoking thought provoking questions about your own product/idea and how you can apply them.

Highly Recommended

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After listening to this book, I’ve thought about both past, present and future possibilities and I’m very sure that this book will stand the test of time. I have learned so much from it and will be incorporating the lessons into my personal endeavours.

This book will be relevant forever

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I really enjoyed listening. many moments i found myself engrossed as he unfolded reasons behind why we act like sheep sometimes. so many Aha! moments in particular to the growth of certain brands.

A lot of Aha! moments

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