Content Inc.
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
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Content Inc.
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Narrated by:
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Joe Pulizzi
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By:
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Joe Pulizzi
About this listen
The proven entrepreneurial model that breaks all the rules
Build your audience first. Then create your product.
This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:
- The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
- Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
- Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
- Diversification: Grow your business by expanding into multiple delivery channels
- Monetization: Now that your expertise is established, you can begin charging money for your products or services
Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.
Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.
©2016 Joe Pulizzi (P)2016 Joe PulizziListeners also enjoyed...
What listeners say about Content Inc.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- J. P. Walters
- 21-03-20
Everything for creating content marketing.
Awesome audio book! Just brilliant.
I always wondered about the how content makes money. But only did this book offer loads of tips of making money but also give a step-by-step guide to making great content.
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Overall5 out of 5 stars
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- Rob Faulkner
- 07-02-16
The best content marketing book you will ever buy
This book is engaging from start to finish and my favourite marketing book by far (& I have lots of them!)
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Overall4 out of 5 stars
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Story4 out of 5 stars
- Timothy
- 13-04-16
informative
a very insightful overview of what it takes to get a content marketing programme up and running.
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4 people found this helpful
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Overall5 out of 5 stars
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- Matthew
- 30-06-16
good advice
the first part of the book was more relevant to me. I was looking to get advice for starting my own co tent venture and Joe certainly gave me that. the later stages were a bit deep as I haven't really started. so when my blog takes off I'll come back to read it again.
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3 people found this helpful
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Overall5 out of 5 stars
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Story5 out of 5 stars
- rnabrown
- 27-06-16
A Most for any Content Marketers!
Excellent listen. Very insightful and I took a lot from Joe's words. I will certainly be implementing a large proportion of what was discussed in the audiobook to my current business. A must listen for any Content Marketers!
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1 person found this helpful
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Sharon
- 11-01-18
content marketing here I come!
great for learning how best to leverage web, social media and content to market your business or organisation, and make maximum impact, whilst gaining a quality audience full of customers and fans.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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- Noah Mitchell
- 13-09-18
Meanders to the plate, hits a home run
Great content in the second half of the book... Highly actionable and motivating. If you're already convinced you want a business rather than a job, and that content is the way to go, you can skip the first quarter of the book.
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Overall5 out of 5 stars
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- Miller
- 29-04-16
Great content
It has re- invigorated me to look at my blog and refine my niche into something that is in line with my passions but also of massive value to my readers.
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1 person found this helpful
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Overall4 out of 5 stars
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- Coffee please
- 14-10-16
Decent, but could be better
Any additional comments?
I enjoyed it and nice narration but i did feel some of the advice was maybe a bit unrealistic - either that or maybe just too centred on the US markets or something? Decent book tho
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Overall5 out of 5 stars
- Anil Kumar Sharma
- 13-10-15
content is king - Joe shows how
Joe shows how you can build a fantastic business around content. this has given me fantastic ideas for scaling my business.
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