
Content Inc.
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
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Narrated by:
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Joe Pulizzi
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By:
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Joe Pulizzi
About this listen
The proven entrepreneurial model that breaks all the rules
Build your audience first. Then create your product.
This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:
- The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
- Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
- Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
- Diversification: Grow your business by expanding into multiple delivery channels
- Monetization: Now that your expertise is established, you can begin charging money for your products or services
Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.
Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.
©2016 Joe Pulizzi (P)2016 Joe PulizziI always wondered about the how content makes money. But only did this book offer loads of tips of making money but also give a step-by-step guide to making great content.
Everything for creating content marketing.
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The best content marketing book you will ever buy
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informative
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good advice
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A Most for any Content Marketers!
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content marketing here I come!
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Meanders to the plate, hits a home run
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Great content
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Any additional comments?
I enjoyed it and nice narration but i did feel some of the advice was maybe a bit unrealistic - either that or maybe just too centred on the US markets or something? Decent book thoDecent, but could be better
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content is king - Joe shows how
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