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Conversations in Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations
By: Jabaree Dunham-Carson
Narrated by: David A. Nickerson
Length: 2 hrs and 22 mins

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Conversations in Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations

By: Jabaree Dunham-Carson

Narrated by: David A. Nickerson

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Summary

The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of public relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored, and practical CRM software options are offered for listeners to enhance their organizations.