Emotion by Design cover art

Emotion by Design

Lessons on Creativity from a Life at Nike

 Preview
LIMITED TIME OFFER

3 months free
Try for £0.00
£8.99/mo thereafter. Renews automatically. Terms apply. Offer ends 31 July 2025 at 23:59 GMT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for £8.99/mo after 3 months. Cancel monthly.

Emotion by Design

By: Greg Hoffman
Narrated by: Greg Hoffman
Try for £0.00

£8.99/mo after 3 months. Offer ends 31 July 2025 23:59 GMT. Cancel monthly.

Buy Now for £12.99

Buy Now for £12.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Brought to you by Penguin.

From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design.

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

The result is revelatory way to build your creative advantage, developed during a career at the coolest brand on earth. We can all harness the power of Emotion by Design.

©2022 Greg Hoffman (P)2022 Penguin Audio Advertising Leadership Management & Leadership Marketing Marketing & Sales Business Sports Emotions Management

Listeners also enjoyed...

 Offline cover art
The Story of Lululemon: Little Black Stretchy Pants cover art
$100M Leads cover art
Hacking the Unconscious cover art
Neuroscience for Leadership cover art
The Choice Factory cover art
Emotional Intelligence: Learn How to Perceive Emotions, Understand Emotions, and Manage Emotions to Support Personal Growth cover art
A New Way to Think cover art
No Bullsh*t Strategy cover art
Better Brand Health cover art
Emotional Intelligence cover art
Transformational Security Awareness cover art
Dark Psychology and Manipulation cover art
The Illusion of Choice cover art
Deviced! cover art
Influence Human Behavior: Psychology of Human Behavior, Influencing Others, and the Power of Nudges cover art
All stars
Most relevant  
Really enjoyed this. Sparked happy memories from years ago of seeing these campaigns unfold. Good narration voice too. Thank you.

Full of ideas and passion and purpose

Something went wrong. Please try again in a few minutes.
I was hoping for a little more insight into the processes! It’s interesting, but really just stories of the campaigns Nike have done over the years… not easy to relate to any other business.

Stories of a man’s career

Something went wrong. Please try again in a few minutes.
I’ve read a lot of books about creativity, art, design and how they interact, but the stories, examples and experiences in this book are nothing short of stunning.

Not only are the ideas presented packed with innovation they are Replica call

Stunning

Something went wrong. Please try again in a few minutes.
Not as instructional or directly actionable as many books. However, if you use it to provide context to your brand challenges then it offers you can use the insights to challenge your plans and ask yourself: "will this illcit a strong human reaction, or is it just noise that will be lost in every other uninspiring marketing message?"

Interesting to join the dots

Something went wrong. Please try again in a few minutes.
Relevant to most creative/marketing fields in a practical way or a way to understand those who your looking at for engaging your brands audience.

Interesting stories, thoughts. That makes you think about your own process and make it better.

A book that makes you think!

Something went wrong. Please try again in a few minutes.