Extended Reality in Practice
Augmented, Virtual and Mixed Reality Explored
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Extended Reality in Practice
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Narrated by:
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Dennis Kleinman
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By:
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Bernard Marr
About this listen
Discover one of the biggest business trends of today.
Extended reality (XR for short) - which encompasses virtual reality, augmented reality, and mixed reality - is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences that are promising to transform many businesses and industries.
In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality - virtual, augmented, and mixed reality. You will discover how businesses and organizations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice.
Extended Reality in Practice is a must-listen for anyone wanting to learn exciting and entirely new ways for people to experience the world around them - and for businesses, new ways to connect and engage with customers and improve business processes.
©2021 Bernard Marr (P)2021 Gildan MediaListeners also enjoyed...
What listeners say about Extended Reality in Practice
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mr Andrew B Ramgobin
- 12-03-23
Excellent articulation
Fantastic book that covers so many different uses for AR / VR and XR. I have Co founded NYX VX which has an Epic MegaGrant from Epic Games and these are areas we live and breath everyday including the Metaverse. I found this book thoroughly informative and educational. The author has clearly taken the time to do his research and delivers the results in an outstanding fashion.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- SA
- 04-03-23
New knowledge about technology development
It is a fantastic book with detail insights about Mixed Reality, VR and AR. Easy to listen to and grasp current development in all fields of our lives. Thank you!
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