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Insanely Simple
- The Obsession That Drives Apple's Success
- Narrated by: Ken Segall
- Length: 7 hrs and 5 mins
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Insanely Simple
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Summary
Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal.
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized, how it designs products and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory.
As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as "Think Different" and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of simplicity that have driven Apple's success - which you can use to propel your own organisation.
Reading Insanely Simple, you'll understand how his obsession with simplicity helped Apple perform better and faster.
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What listeners say about Insanely Simple
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Daniel Mortimer
- 16-09-20
Loved this!!!
One of the best books I have listened too, very engaging and “simple” to follow. Some great story’s and very thought provoking- HIGHLY RECOMMENDED
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Overall5 out of 5 stars
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- Ivaylo
- 09-01-19
Interesting and inspiring
Interesting and inspiring! Enjoyed listening it a lot, although I am not an Apple fan.
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Overall5 out of 5 stars
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- Jason M.
- 06-07-18
Simply Outstanding!
Outstanding Book - Endlessly Useful!
Simple is the Ultimate Effectiveness.
Best book I have read all year.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Cliente Amazon
- 29-04-24
Full of insights
Worth it to listen from the first to the last page. I am surprised how other big businesses still struggle to follow this rule.
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Overall5 out of 5 stars
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- Paul Korir
- 21-05-21
Chapter names won’t hurt
Great book but just adding chapter names will go a long way in helping the listener. It seems to be the norm that most audiobooks come with no text but please don’t tell me it’s a copyright issue because every sampling would display the toc for free.
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Overall5 out of 5 stars
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- Federonfire
- 16-04-19
Brilliant book...
I have just finished listening and I’m pressing play to listen again. Brilliant. Thanks Ken.
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Overall5 out of 5 stars
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- Taarente
- 24-10-22
a really good listen
If all you hear is Steve Jobs said or did. Then you missed the point of the book. The examples of how apple got to where it is by focusing on simplicity is pretty thought provoking. Recommended even if you’re not in marketing
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Overall1 out of 5 stars
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- Christian Benöhr
- 06-07-24
Simplicity made complex
One Chapter would have been enough for the content. In 10 pages easily content can be summarised.
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