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Insanely Simple

The Obsession That Drives Apple's Success

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Insanely Simple

By: Ken Segall
Narrated by: Ken Segall
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About this listen

Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal.

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized, how it designs products and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as "Think Different" and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of simplicity that have driven Apple's success - which you can use to propel your own organisation.

Reading Insanely Simple, you'll understand how his obsession with simplicity helped Apple perform better and faster.

©2015 Ken Segall (P)2015 Penguin Audio Forecasting & Strategic Planning Management & Leadership Organisational Behavior Workplace & Organisational Behavior Business Management Leadership Software Development

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All stars
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One of the best books I have listened too, very engaging and “simple” to follow. Some great story’s and very thought provoking- HIGHLY RECOMMENDED

Loved this!!!

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Interesting and inspiring! Enjoyed listening it a lot, although I am not an Apple fan.

Interesting and inspiring

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Outstanding Book - Endlessly Useful!

Simple is the Ultimate Effectiveness.

Best book I have read all year.

Simply Outstanding!

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Worth it to listen from the first to the last page. I am surprised how other big businesses still struggle to follow this rule.

Full of insights

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Great book but just adding chapter names will go a long way in helping the listener. It seems to be the norm that most audiobooks come with no text but please don’t tell me it’s a copyright issue because every sampling would display the toc for free.

Chapter names won’t hurt

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I have just finished listening and I’m pressing play to listen again. Brilliant. Thanks Ken.

Brilliant book...

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If all you hear is Steve Jobs said or did. Then you missed the point of the book. The examples of how apple got to where it is by focusing on simplicity is pretty thought provoking. Recommended even if you’re not in marketing

a really good listen

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One Chapter would have been enough for the content. In 10 pages easily content can be summarised.

Simplicity made complex

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