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  • Leadsology®: Marketing the Invisible

  • By: Tom Poland
  • Narrated by: Dan Hankiewicz
  • Length: 7 hrs
  • 5.0 out of 5 stars (1 rating)

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Leadsology®: Marketing the Invisible

By: Tom Poland
Narrated by: Dan Hankiewicz
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Summary

Leadsology®: Marketing the Invisible is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries.

Here’s what you’ll discover in Leadsology®: Marketing the Invisible:

  • Why Marketing the Invisible is more like proposing marriage than it is selling a car.
  • Ten commonly taught marketing methods that you should avoid.
  • The Titanium Triangle: How to stimulate a weekly flow of high-quality, inbound, new client inquiries.
  • The Four Levels of Psychological Allure: How to ethically create a magnetic-like attraction that is all but irresistible to ideal clients.
  • The Leadsology® Persuasion Sequence: A 10-part formula to embed into presentations, publications, and pitches that will dramatically improve response rates.
  • The SEW Segmentation Formula: A simple formula that increases new client inquiries more than five fold (literally).
  • The Four Validations: What your ideal clients need to hear to confirm that investing with you is the right thing to do.
  • The Orchestra Conductor: How to free up your time and scale your marketing results through a simple three-step process of segmentation, automation, and outsourcing.
©2018 ESP Corporate Pty Ltd (P)2018 ESP Corporate Pty Ltd
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Excelent!

Really enjoyed the content of the book.
Plenty of valuable directions and straight to the point not only for coaches but for everyone willing to learn how to implement high level marketing techniques.

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