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Marketing in the Participation Age

A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage

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Marketing in the Participation Age

By: Daina Middleton
Narrated by: Daina Middleton
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About this listen

Turn intrinsic human desires into your most powerful marketing tool.

Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things - and watch their participation yield greater revenues for your business.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2013 Daina Middleton (P)2013 Gildan Media Customer Service Marketing Marketing & Sales Business
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