Listen free for 30 days

Listen with offer

Preview
  • Meaningful

  • The Story of Ideas That Fly
  • By: Bernadette Jiwa
  • Narrated by: Bernadette Jiwa
  • Length: 3 hrs and 3 mins
  • 4.5 out of 5 stars (29 ratings)

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Meaningful

By: Bernadette Jiwa
Narrated by: Bernadette Jiwa
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £7.99

Buy Now for £7.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common?

After years of consulting with hundreds of innovators, creatives, entrepreneurs, and business leaders to help them tell the stories of their ideas, I have discovered something: Every business that flies starts not with the best idea, the biggest budget, or better marketing but with the story of someone who wants to do something - and can't.

We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them, and share them. Successful ideas are the ones that become meaningful to others - helping them to see what's possible for them. Our ideas fly when we show others their wings.

©2015 Bernadette Jiwa (P)2016 Gildan Media LLC
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

Marketing: A Love Story cover art
The Contagious Commandments cover art
Difference cover art
The Fortune Cookie Principle cover art
Tribes cover art
Dotcom Secrets cover art
True Story cover art
Killing Giants cover art
Bold cover art
Mobilized: An Insider's Guide to the Business and Future of Connected Technology cover art
Branding Is Sex cover art
The Ways to New cover art
The Success Story cover art
Shift Ahead cover art
Visibility Marketing cover art
Start Something That Matters cover art

What listeners say about Meaningful

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    17
  • 4 Stars
    9
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    21
  • 4 Stars
    5
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    19
  • 4 Stars
    7
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

An Innovation & Ideation Masterpiece

Bernadette wrote and narrated one of the most meaningful business story strategy books of the decade. A must read/listen!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Meaningful

The title says it all, as a startup we are always refining our work. This book brings you back to your original intent and succinctly gives examples and suggestions to propel the ideas more fully.

I enjoyed, thank you

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!