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Mindf*ck

Inside Cambridge Analytica’s Plot to Break the World

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Mindf*ck

By: Christopher Wylie
Narrated by: Graham Halstead
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About this listen

From whistle-blower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannon's America and an ongoing crime against democracy.

What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?

In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.

The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.

He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.

©2019 Christopher Wylie (P)2019 Profile Audio Elections & Political Process Politics & Government Scary Thought-Provoking

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All stars
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This book is a must read. I knew a little bit about how data and used and abused but to the extent that this happens is quite shocking. Somewhat entertaining too.

MUST READ

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Electric, the story of our times with brilliant clarity and ideas for how to fix things!

Sensational

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A must read for understanding 21century propaganda. Our society is heavily influenced by a small number of billionaires. Their objectives are primarily to grow. The lives of poorer and less influential individuals... the bulk of society is just a commodity. In the same vain as The Matrix.
thank you

A must read for understanding 21century propaganda

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A succinct account with a forgivable dash of woke hipsterism running through a story that reaches some balanced thoughts on regulation of the tech sector.

Some sensible dry conclusions and recommendations

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This is a terrifying account of the lengths billionaires went to defraud nations and weaponise social media ensuring that the democracy we had in the 20th century is no longer fit for purpose and needs reform.

Worrying for our democracy

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I certainly will be changing my privacy settings - especially given my emails were recently hacked!

Eye opening

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Essential reading for understanding how vulnerable we are to manipulation and control via social media. Democracy is not safe until we change the law governing social media and other information gathering platforms. More than that though this is an entertaining and fascinating story, a wild ride, intelligent, thoughtful and ultimately hopeful.

A Must Read for Everyone

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Great book. Surprisingly easy to pick up where you left off, I found myself thinking about what he was going to say next when I wasn't able to listen. Highly reccomend this book and I sent it to all my friends :)

Great book, very eye opening

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This is such an important book. Wylie tells it very well, stearing clear of sensationalism but never letting the complexities and nuances seem dry. He is a person near the very centre of a storm and his story touches on many issues, all of them current and written about in a considered way and with fascinating insight.
Although it was not dwelt upon in the book, my enduring impression is of how intimidating and oppressive it is to live as a whistleblower. Given Wylie's involvement you can understand why he now feels compelled to do it.
Don't be put off by the title: this isn't some niche, anti-establishment conspiracy story, it's incredibly real.
This heart of this isn't party political, or pro-/anti-Brexit, but manages to be bigger than both issues. It feeds a public debate on privacy that we need to be having.

*Just an amendment to say Emily F.s assertion that Wylie constantly goes on about being gay was not at all my impression as a straight reader. Wylie does explain how being gay is part of his story however, from the experience of how preparing to come out makes you sensitive to power structures, to how right-wing religious extremism's demonising of homosexuality contributed to his discomfort with the Cambridge Analytics project. He acknowledges the relevance of his sexuality to his experience. As a straight person I feel it is equally important for us to also acknowledge the relevance of our sexuality to our perception, and reviews.

Amazing story, well told (and narrated)

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A brave, smart guy who was ' in the room' and methodically establishes a crime for which no one in the UK has been prosecuted. Brexit was a crime.

As it happened

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