Persuasion Equation

The Subtle Science of Getting Your Way

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

LIMITED TIME OFFER

3 months free

Try for £0.00

£8.99/mo thereafter. Renews automatically. Terms apply. Offer ends 31 July 2025 at 23:59 GMT.

Pick 1 audiobook a month from our unmatched collection.

Listen all you want to thousands of included audiobooks, Originals, and podcasts.

Access exclusive sales and deals.

Premium Plus auto-renews for £8.99/mo after 3 months. Cancel monthly.

Persuasion Equation

By: Mark Rodgers

Narrated by: Don Hagen

Try for £0.00

£8.99/mo after 3 months. Offer ends 31 July 2025 23:59 GMT. Cancel monthly.

Buy Now for £15.99

No valid payment method on file.

Add payment method

Switch payment method

We are sorry. We are not allowed to sell this product with the selected payment method

Switch payment method

Pay using card ending in

Switch payment method

By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Cancel

About this listen

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say yes and learn how to: