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Running Lean, 2nd Edition

Iterate from Plan A to a Plan That Works

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Running Lean, 2nd Edition

By: Ash Maurya
Narrated by: Matthew Boston
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About this listen

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail - not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2012 Ash Maurya (P)2020 Tantor Management Management & Leadership Business Marketing Leadership Innovation

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Big fan of lean. This is a good book if you want to complement the original from Ries.

Concrete and useful reminders

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As a startup Founder, I cannot recommend this book highly enough. Ash Maurya has broken down the complexities of building a startup into bite-sized and actionable nuggets of wisdom, based on his vast knowledge and first-hand experience.

READ THIS FIRST! The most important startup guide.

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The content is great. "Preemptive strike" chapter is worth the entire book, by summerizing a lot of common problems in 5 minutes. But the rest of the book is structured in a way that does suit my taste in audiobooks. I don't get the "Flow". There are so many fotnote references, subtitles and urls that are read out loud that it is a bit hard to follow.

Engaging content, but not suited for audio.

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