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Start with Why

How Great Leaders Inspire Everyone to Take Action

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Start with Why

By: Simon Sinek
Narrated by: Simon Sinek
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About this listen

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why.

This book is for anyone who wants to inspire others or to be inspired.

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio
Entrepreneurship Motivation & Self-Improvement Personal Success Business Career Inspiring
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Critic reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

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Thought provoking for any entrepreneur

Great listen
Helped me re think why we are doing what we are doing and how we are going to drive this into everything we do into the future!
Does repeat a bit but the point is definitely hammered home to about the right level

Probably a book to re read/listen to every now and again to refresh and reset!

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fantastic listen!

fantastic listen, didn't want to stop. really helps put things in perspective. Thought provoking and well written.

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Love it!

Very good lesson!. Composite against yourself. Look for the reason of why. Thank you for this book!

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Sensational, concise, packed with life & business tools

Simon’s “why” is apparent with the mountain of knowledge and tools to advancing that he is imparting on the readers through this book.

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Worth listening, but get ready to hear about Apple

it's really good, no doubt
I don't consider the time wasted at all
but the amount the author praises Apple is way too much, apple has shown enough negative examples, so stop praising them like they are the chosen ones

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Incredible Read

I really needed this at exactly this time… highly recommend and really appreciate Simons time in putting this book together. Thanks

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Great inspirational book

I liked it all especially the examples and also the story of his own experience .. I also like that it was read by the author

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Inspiring but also has a real world application.

loved all of it, the simplicity of the 'why' idea itself, combined with the 'how' really inspired and motivated me to do better but not only that. It gave me a cause, a reality, a banner to wave at work as to reminding ourselves 'why' we do what we do in our team.

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Great book, highly recommend

Great book that is well delivered, also very very inspirational and I highly recommend.

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Love Simons work his perspective resonates

Love Simons work his perspective resonates with me hugely and I share so much in common.

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