Super Stimulated
How Our Biology Is Being Manipulated to Create Bad Habits – and What We Can Do About It
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Super Stimulated
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About this listen
Superstimuli are behaviours, objects and social cues that are exaggerated, unnatural versions of things we have evolved to want and need. This hard-wired evolutionary response is why we lust after airbrushed people online, binge on fake ultra processed food and struggle to stop scrolling on social media, even when it makes us feel bad.
This lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence. The more we do things that are bad for us, the harder it is to stop, and the more money they make.
In Super Stimulated, international bestselling author and scientist Nicklas Brendborg shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.©2025 Nicklas Brendborg (P)2025 Hodder & Stoughton Limited
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