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T-Shirts and Suits
A Guide to the Business of Creativity
By: David Parrish
Narrated by: David Parrish
Length: 3 hrs and 20 mins

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T-Shirts and Suits

By: David Parrish

Narrated by: David Parrish

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Summary

Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are described in 11 "Ideas in Action" sections featuring a range of creative businesses and organizations.