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The All New Don't Think of an Elephant!

Know Your Values and Frame the Debate

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The All New Don't Think of an Elephant!

By: George Lakoff
Narrated by: Chris Sorenson
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About this listen

Since it became an international best-seller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today’s issues, the 10th-anniversary edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides listeners on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples’ lives? Whether you answer yes or no, the insights in Don’t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.

©2014 George Lakoff (P)2014 Recorded Books
Elections & Political Process Linguistics Politics & Government Science United States Thought-Provoking National Security Elephant
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What listeners say about The All New Don't Think of an Elephant!

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Really enjoyable

Would you recommend this audiobook to a friend? If so, why?

If you're looking for clarity on liberal thought and how linguistics can assist in conveying liberal ideas then this is for you.

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    4 out of 5 stars
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Great, but only whets appetite

The political landscape is so bad, that even people with encyclopedic knowledge of policy and civil rights rarely reason from frameworks.

Lakoff's framework feels a bit simplistic, overly biologically reductionist. But it is a framework, hence a step in the right direction.

It's also the first book to ever give me an insight into a conservative mind without just making you feel good about not being.

Strongly recommend, but want more myself.

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  • Overall
    4 out of 5 stars

More political than I expected.

This is an empowering read. It contains a lot of background and analysis but also plenty of tips on how to have positive discussions and be part of frame building.

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    3 out of 5 stars
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    2 out of 5 stars

Left wing political broadcast

interesting book at times. More like a political broadcadt than a book. Very hard for a Conservative to listen to.

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1 person found this helpful

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Wow. Just wow. Read this book!

Life changing book. I listened to this on my way to work and it has been a game changer. There was an ah ha moment where I understand my dad, step dad, the boss at work… i see what I’m doing wrong now.

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Terrible choice of narrator

I’ve read the original and have found the updates interesting. I’m hanging in there, but the narrator is a terrible choice and fit for the content. He sounds like he is sneering and condescending. Lakoff is neither. It really undercuts the message of the book.

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