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The Deciding Factor
- The Power of Analytics to Make Every Decision a Winner
- Narrated by: Scott Peterson
- Length: 5 hrs and 13 mins
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The Deciding Factor
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Summary
In this groundbreaking book, Larry Rosenberger and John Nash draw on over 50 years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change - especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions.