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The Great Plant-Based Con

Why Eating a Plants-Only Diet Won't Improve Your Health or Save the Planet

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The Great Plant-Based Con

By: Jayne Buxton
Narrated by: Laurel Lefkow
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About this listen

Plant-based is best for health, go vegan to help save the planet, eat less meat.... Almost every day we are bombarded with the seemingly incontrovertible message that we must reduce our consumption of meat and dairy—or eliminate them from our diets altogether.

But what if the pervasive message that the plant-based diet will improve our health and save the planet is misleading—or even false? What if removing animal foods from our diet is a serious threat to human health, and a red herring in the fight against climate change.

In The Great Plant-Based Con, Jayne Buxton demonstrates that each of these 'what-ifs' is, in fact, a reality. Drawing on the work of numerous health experts and researchers, she uncovers how the separate efforts of a constellation of individuals, companies and organisations are leading us down a dietary road that will have severe repercussions for our health and wellbeing, and for the future of the planet.

The Great Plant-Based Con is neither anti-plant nor anti-vegan—it is a call for us to take an honest look at the facts about human diets and their effect on the environment. Shocking and eye-opening, this book outlines everything you need to know to make more informed decisions about the food you choose to eat.

2023, Guild of Food Writers Award - Investigative Food Work, Winner

©2021 Jayne Buxton (P)2021 Hachette Audio UK
Diets, Nutrition & Healthy Eating Vegan Plant-Based Diet Inspiring
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Critic reviews

The most incredible book (Delia Smith)
How I have waited for this book! A much needed, fact-packed, lucidly argued demolition of pervasive, endlessly recycled, anti-animal source food propaganda, and a very welcome, closely argued, well-reasoned defence of our traditional omnivore diet (Joanna Blythman)
THE GREAT PLANT-BASED CON is persuasive, entertaining and well researched ... the book will help to alleviate the guilt many of us feel about our diets (Louise Eccles)
[A] forensic examination of the evidence ... Buxton is brilliant at reminding us of some basic statistical truths, ones that are usually forgotten these days ... It's refreshing to read a book which recognises that life is complicated (Mark Mason)
A calm, incisive dissection of veganism's salvationist claim to protect human health and the planet (John Lewis-Stempel)
THE GREAT PLANT-BASED CON is absolutely exceptional. When you've read works of Gary Taubes and Nina Teicholz, you'll need to add this to your essential reading list. I was ignorant of so much that is so elegantly explained (Professor Tim Noakes)
With incredible skill, Jayne Buxton captures the edifice of intellectual and cultural fraud behind today's mythology of the safety plant-based eating. Everyone needs this important and timely book (Sally K. Norton MPH, nutritional scientist and author of TOXIC SUPERFOODS)
Jayne Buxton's compelling read THE PLANT-BASED CON challenges the 'plant-biased' narrative sweeping across the globe and embedding itself into the very fabric of our society. Jayne takes a deep dive into the vested interests and religious ideology shaping the plant-based con, leaving no stone unturned ... I highly recommend this book! (Belinda Fettke, https://isupportgary.com)

What listeners say about The Great Plant-Based Con

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Stunning, astonishing and terrible

I've known about many of the myths we're told about food for a long time. But even I was nowhere near understanding the lengths and depths various factions are going to in order to make us eat that which is good for their balance sheets. And that's just the start of it.

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2 people found this helpful

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A must read.

If you are interested in...

Health and nutrition
Saving the planet
Or how big business affect government policy

Then this book is for you.

However if your food choices are driven by ideology then you should probably pass. The facts will just upset you.

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14 people found this helpful

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A must ‘read’ for the benefit of the planet and our health.

This book is an eye opener which, through diligent research, illustrates how we are all being led by the nose to unhealthy diets, reliant on cheap foods, with insufficient nutrients that lead to: Poor health; obesity; diabetes and increasing mental health issues, to name but a few of the many problems being experienced by adults and children alike today.

This book is not anti-vegan or anti-vegetarian, although it does highlight the disingenuous, irrational and inaccurate campaigns lodged against farmed meat via those pursuing the global ‘plant-based agenda’. Although, the author is highly critical of the mass production of cheap meat, and unsustainable farming in general; be it for a meat, vegetarian, vegan or omnivorous diets.

In her book, Jane Buxton points out the flaws in epidemiological studies and how they have been manipulated to pursue a global plant-based dietary agenda that is destroying our health and in danger of causing irreparable damaging the planet: But…. The book offers a solution, that will benefit the planet, our health (whatever our eating choices) and provide sustainability, whilst rectifying the damage that has already been done!

Well structured, well balanced, deeply researched, vastly informative, highly accessible, and narrated beautifully by Laurel Lefkow, I can’t recommend this book highly enough. Superb!

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14 people found this helpful

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imperative to human diet and health

Loved it, reviewed facts of recent media claims and attempts to conform to a non-bias opinion... although these facts are clear in their summary. With a vault of referenced research papers for both sides of the argument.

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Thank you for doing this

I already knew most of this fact thanks to the sources mentioned in the book, but this brought things together nicely.

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6 people found this helpful

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Strong counter argument to the mainstream narrative

Thoughtful, measured and much needed counter to the common narrative surrounding plant-based diets. While there remain some imperfections in Buxton’s argument, it serves its purpose of debunking plant based advocates’ agenda.

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Excellent book

If you care about your health and the planet, read this book. Animal foods, which humans have eaten for millennia, are essential for optimum human health, and regenerative farming is essential for the health of our planet. Don't be fooled by plant-based / vegan propaganda, which is largely driven by those who stand to profit by promoting the expensive, ultra-processed junk food they produce, and who have no concern for human health. Humans need to eat real wholefoods from both the plant and animal kingdoms, not laboratory and factory-produced 'food' products.

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Amazing information!

So much information in this Audiobook.
I’ve changed my diet in an effort to
improve my health because of what i discovered.
Mainstream media always telling lies and half truths. Well worth a listen!

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Great and objective research

As a foreign listener I really appreciate the reader ! Perfect and comprehensive diction. I loved it

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Everyone should read this

One of those rare books that should be required reading/listening, especially vegan parents who are doing untold damage to their children. As a Carnivore enthusiast I’ve ordered several hard copies to give as gifts to those around me who feel the need to lecture me on my ‘selfish’ eating habits!

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