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The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy and Our Health – and How We Must Adapt
- Narrated by: Mike Chamberlain
- Length: 14 hrs and 38 mins
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The Hype Machine
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Summary
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED
In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us.
Why does fake news spread faster than the truth?
Do products and ideas become popular because they are good or because they are rated highly online?
How does influence actually work and what does it mean to be influential?
Which strategies and tactics can help businesses survive and thrive in the New Social Age?
Human beings have always been a social species. We’ve been communicating and cooperating with one another since the dawn of time. But today, something is different. Over the last decade, we’ve doused the fire of human interaction with high octane gasoline. We’ve created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the ‘Hype Machine’. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love.
Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought.
This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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What listeners say about The Hype Machine
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Mover
- 29-08-23
Superb! A must read / listen for anyone living in the 21st century!
I have both read and listened to the audio.
A fabulous book. Detailed. Meticulous. Researched.
Performance gets a lower score simply because the narration is a tad monotoned. That is, of course, very subjective.
The longitudinal research studies over the last two decades plus provides the backbone for the understanding of technology and its relationship with humanity. Whether it has become “obvious that our technology has exceeded our humanity” - Einstein or whether “The real problem of humanity is the following: we have Paleolithic emotions, medieval institutions, and god-like technology…” Edward O Wilson; this challenge is not going to dissipate.
We have choices to make as individuals, societies and policy makers, nationally, regionally and globally.
This book lays out the road map of where we are and to a degree how we got here, and the myriad of challenges that lay before us. How we handle these challenges will define whether we benefit from the promises of technology or succumb to its perils. We have been warned.
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