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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
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The New Rules of Marketing and PR
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Summary
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Critic reviews
"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." (Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing)
What listeners say about The New Rules of Marketing and PR
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- C. Worthington
- 08-10-17
Really Useful Info
I really enjoyed this audio book and it gave me lots of ideas but I suspect that I'll need the book to refer back to for implementation because it covers so much.
Looking forward to the next one
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- MWood
- 12-05-15
A Good Listen
Would you recommend this audiobook to a friend? If so, why?
Yes, I think anyone who is in online marketing should read/listen to this. Nothing much in here is new if you're already doing it, but it does reinforce the importance of "buyer personas " and content marketing
What does David Meerman Scott and Sean Pratt bring to the story that you wouldn’t experience if you had only read the book?
I found the narrater enthusiastic and (unlike some) easy to listen to in the car
Was this a book you wanted to listen to all in one sitting?
No - I was doing it in 1.5 hour stints in my car during a bi-weekly commute.
Any additional comments?
I enjoyed the book - although it felt a little long at times when things are repeated (but that's not uncommon with books like this) Useful information presented & read well - Now I just have to implement some of them!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Rachel
- 19-11-15
Ready to go!
Great book, loads of new ideas and insights. I found the chapters about blogging particularly helpful and look forward to getting started today!! Thanks.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- A. G. Gilbert
- 25-02-18
Good but could be made better for audio
Would you consider the audio edition of The New Rules of Marketing and PR to be better than the print version?
Don't know as I haven't read the printed version
What about David Meerman Scott and Sean Pratt ’s performance did you like?
He speaks well but I could have done without all the boasting at the beginning.
If you made a film of this book, what would be the tag line be?
How to use your connections to sell lots of books
Any additional comments?
Yes. My major fault with this audio book is the lack of detail concerning chapter headings. Calling them 'chapter 1', 'Chapter 2' and so on is no help to the listener. I need to know which chapters contain what information. After all this is a reference book and not a novel.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mary
- 05-05-15
Insightful
If you're wondering why your website is slowly slipping off the edge of the net, here is inspiration and insight.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Rob Faulkner
- 07-06-15
Fantastic overview of new marketing techniques
What did you like most about The New Rules of Marketing and PR?
Easy to listen to (although a little lengthy), full of great insight.
Was this a book you wanted to listen to all in one sitting?
You couldn't listen to it in one sitting although I listed for an hour a day for a coupe of weeks whilst in the car.
Any additional comments?
If you want a good overview of digital marketing buy this
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- mr
- 10-11-16
Great book, clear and interesting with lots of case studies
The book details many examples how big businesses and small communities have used online marketing to build an online presence. I've recommended to many people especially people who are looking to find new ways of marketing their information.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Mr
- 11-04-16
A great book
This is a really good book. It's marked down because some of its technology is a little outdated but the ideas and concepts are top notch.
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Buyer1
- 18-07-21
Good for general marketing but not focused on online
Interesting marketing but dusted off older marketing info presented as an online reference. Some interesting info but for the most part I did not finish chapters.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- James L
- 09-07-16
outstanding
my favorite social media book yet, probably won't need to read another one. well until DMScott releases another :-)
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