
Twelve and a Half
Leveraging the Emotional Ingredients Necessary for Business Success
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Narrated by:
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Gary Vaynerchuk
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By:
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Gary Vaynerchuk
About this listen
In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.
For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic - or even why it’s important to try.
In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is - that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.
Gary’s secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.
This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.
©2021 Gary Vaynerchuk (P)2021 HarperCollins PublishersAbsolutely fantastic
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True depth, yet easy to absorb.
Practical, filled with examples and stories.
True value.
Have bought both the book (and been making notes) and the audiobook (to be taken on this journey while listening to Gary).
Haven’t done that before I must admit.
One can feel how deeeeeeply Gary cares and how proactively and practically he approaches the matter.
Grateful for this read. And that a person of voice uses it for good and in such a productive way. Thank you GV.
Lucia L
MUST READ FOR ALL
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There are lots of books I’ve read in the past and this is definitely one of the best and one that I’ll go back to again.
Just the ‘uncomfortable’ exercises at the end are worth it but as I said the whole book is fantastic.
One of the best self development books I’ve read
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Inspiring, motivational and encouraging.
Highly recommended.
Essential attitudes / perspectives for biz success
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Felt instantly better after listening and just gernally .ore relaxed with where I am.
Came to me at the perfect time
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Very inspiring words or wisdom!
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Super insightful and implementable
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Great listen - need to implement!
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It saved my life
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This audio book is a massively refreshing listen and gives an honest, behind-the-scenes glimpse into what steers GaryVee’s attitude and behaviour.
What a ride.
The revolution in thinking the business world has been waiting for
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