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Visual Impact

A Non-Designer’s Guide to Creating Marketing Visuals That Sell

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Visual Impact

By: Robert H. Nilsson
Narrated by: Ibrahim Sherif
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About this listen

Visual Impact is the ultimate crash course for marketers, small business owners, and content creators who want to create high-performing visuals—without being a designer.

Forget complex design theory or expensive tools. This practical, beginner-friendly guide walks you through everything you need to know to craft attention-grabbing, scroll-stopping, and conversion-driving visuals for social media, ads, websites, and beyond.

Inside, you'll learn how to:

Create powerful visuals that capture attention in 3 seconds or less

Build a simple but effective visual brand using just a few colors and fonts

Use tools like Canva, CapCut, and Remove.bg like a pro

Craft visual funnels that move people from curiosity to conversion

Test and measure what works—using data, not guesswork

Scale your visual content strategy with systems and templates

Stay consistent, creative, and confident in your content

Packed with real-life examples, before-and-after case studies, and step-by-step checklists, Visual Impact is your playbook for turning design into results.

You don’t need to be a designer to build a brand that looks sharp and sells strong. You just need this book—and a willingness to start.

©2025 Robert H. Nilsson (P)2025 Robert H. Nilsson
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