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We Are All Weird
- The Myth of Mass and the End of Compliance
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
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We Are All Weird
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Summary
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for the end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists, and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use, or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we've learned in this new era is that mass limits our choice, because it succeeds through conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests, and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice, we allow people to survive and thrive.
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What listeners say about We Are All Weird
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- William P Griffiths
- 21-08-16
I'm weird
If you've ever done any serious work in the field of marketing I suspect, like me, you will find yourself nodding and smiling a lot at what is a hugely insightful yet simple work.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Tony van Bergenhenegouwen
- 05-01-18
great read
I thoroughly enjoyed listening to we are all weird. Lots of great information well worth a read
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dan Type 2 Diabetes Free Sodergren
- 25-09-21
I am finally weird enough to finish and love this.
And who doesn't love Seth Godin's work.?
If you don't you're not weird enough.
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Overall1 out of 5 stars
- Kevin
- 23-12-12
Seth Godin's take on find your niche
I don't know what I was expecting from this book, but it was something more than what I got. This on the surface appears to be another book on finding your marketing niche (in this case your weird), sadly there is no depth to it and that's disappointing. If you are looking at differentiation and finding your niche there are lots of better marketing books than this one. If you are a Godin fan you'll probably love it, if you want actionable advice... forget it.
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