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ドンキの正体(週刊東洋経済ｅビジネス新書Ｎo.306)

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ドンキの正体(週刊東洋経済ｅビジネス新書Ｎo.306)

By: 週刊東洋経済編集部
Narrated by: 岩見 聖次
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 「驚安」や「情熱価格」　そして天井に届きそうな位置まで商品を陳列する「圧縮陳列」のドン・キホーテ。総合スーパーなど小売業界が不振の中、常識を打ち破る経営手法を掲げ快走を続ける。今や国内のみならずアジア、米国への海外展開にアクセルを踏み込む。創業者・安田氏の『源流』理念を核に、徹底した個店主義と独特の売り場演出。小売業の「王道」だったビジネスモデルが限界を見せつつある一方、ドンキは１９８９年以来、２９期連続で増収増益を達成。時価総額も小売業で国内６位に浮上した。その強さの正体を探る。

本誌は『週刊東洋経済』２０１９年３月３０日号掲載の２０ページ分を電子化したものです。©東洋経済新報社 (P)2020 Audible, Inc. Marketing
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