
118 | How to Set (and Stick To) Your Coaching Prices Without Second Guessing Yourself
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About this listen
If you’ve ever lowered your coaching price mid-sentence, avoided saying it altogether, or thrown in extra bonuses to make your offer feel “worth it”, this episode is for you. In this honest, no-fluff episode, Jo helps you finally feel confident about what you charge. It’s not just about the number – it’s about the belief behind it.
Key Timestamps:
[00:01:00] Why Pricing Feels So Loaded
[00:05:00] What Makes Pricing So Personal
[00:06:30] A Fresh Way to Price Your Coaching
[00:07:30] Why Your Offer Must Speak to Basic & Aspirational Needs
[00:09:00] What To Do After You Say Your Price
[00:10:45] When Discounts Do and Don’t Make Sense
[00:12:00] Growing Your Price As You Grow Your Confidence
“Say your price. Pause. Let the silence breathe. It’s not rejection – it’s space.” - Jo LottYou don’t need the perfect number – you need a price you can say with clarity, courage, and conviction.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (edition 2025)
Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop
Join the Let’s-Coach Circle for free
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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