You don’t need more followers to grow your audience - you need more resonance. In this episode, Jo breaks down the real strategy behind audience building, even if you’re starting from scratch. You’ll walk away with practical tools, hook templates, and a system that stops you from posting into the void and starts building real traction.

Key Timestamps:

[00:00] – Why Visibility Isn’t Enough

[01:50] – From ‘Posting Into the Void’ to Creating Traction

[03:10] – 3 Hook Templates That Spark Curiosity

[05:40] – The Super Signal System

[07:40] – What If You Don’t Share Your Client’s Exact Journey?

[08:40] – Real Examples That Resonate

[10:10] – Beyond Social: Next Steps For Nurturing

Audience building isn’t about being louder, it’s about being braver, bolder, and more intentional with what you say and how you say it. Master the skill of being worth following.

I’d love to hear your thoughts. Drop me a message on LinkedIn or tag me if this episode sparked something for you.

Useful Links

A One-day in-person event "Dare Greatly in The Coaching Arena", 12 June

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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