2Bobs—with David C. Baker and Blair Enns cover art

2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

By: David C. Baker and Blair Enns
Listen for free

About this listen

 Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns Economics Leadership Management Management & Leadership
Episodes
  • There Is No Credential Meeting

    There Is No Credential Meeting
    Jun 18 2025

    Instead of beginning the relationship with a prospective client by presenting a deck on why your agency is so amazing and why you should be invited to pitch, Blair encourages us to have the “Probative Conversation” from his Four Conversations sales model.

    LINKS

    "There Is No Credentials Meeting" article by Blair Enns for WinWithoutPitching.com

    "The Four Conversations: A New Model for Selling Expertise" 2Bobs episode

    The Four Conversations: A New Model for Selling Expertise book by Blair Enns
    Show More Show Less
    31 mins
  • The Waterfall of Differentiation

    The Waterfall of Differentiation
    Jun 4 2025

    When it comes to positioning, David is still seeing creative firms failing to answer three essential questions in the proper sequence: category, specialization, and then secondary differentiators (or qualifying characteristics).
    Show More Show Less
    27 mins
  • Always Be Anchoring

    Always Be Anchoring
    May 21 2025

    Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?

    Links

    “Anchor High” by Blair Enns for winwithoutpitching.com
    Show More Show Less
    30 mins
All stars
Most relevant  
Appreciating the honesty and pragmatism behind the knowledge that David and Blair share. Invaluable tips and advice for firms of all ranks

If you are not applying this advice, you’re wasting your time

Something went wrong. Please try again in a few minutes.