A Conversation With Anna Levitin of Powtoon
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A Conversation With Anna Levitin of Powtoon
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About this listen
Anna Levitin of Powtoon is the 2nd guest to Zoom in from a bomb shelter! Anna is the super-active email face of the super-cool company Powtoon, a visual communication platform.. (Editor's note - host Matthew Dunn is a Powtoon super-user and fan :-)
Anna made her way to email from traditional media and digital marketing. Running the email arm of a global SaaS company like Powtoon has some distinct differences from consumer marketing. Powtoon has a loyal (and opinionated) customer base of over 40 million users, spanning many languages and cultures. Powtoon itself has team members in multiple countries. English, as she observes, is not a perfect solution!
That puts Anna and her colleagues at Powtoon in a funny position — at one of the leading visual communication platforms, communicating through a distinctly not-visually-centric channel: email. (Anna notes that they create a LOT of gifs!)
If your company has "a user base", and email is one of the main channels for connecting with them, you'll find this a terrific and useful conversation — one of the two best bomb-shelter conversations on The Future Of Email so far.