Bianca Pryor - VP of Consumer Insights for Content Optimization & Marketing Strategy, BET, a ViacomCBS company
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Bianca Pryor - VP of Consumer Insights for Content Optimization & Marketing Strategy, BET, a ViacomCBS company
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About this listen
Episode #2: Affectionately known as “The tester of all the things” a Content Qween, Bianca Pryor shares how her team has pivoted to conduct insights in the pandemic era. Bianca discusses patterns in how consumers are experiencing media content and drops juicy nuggets that will help insights professionals pivot their methods.
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