Breaking Borders: The Coshoom Import Export Podcast cover art

Breaking Borders: The Coshoom Import Export Podcast

Breaking Borders: The Coshoom Import Export Podcast

By: Manu Murali
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About this listen

This is a podcast script outlining the story of Coshoom Import Export Pvt Ltd, an Indian company specializing in consumer electronics and FMCG products. The script details the company's growth, from its humble beginnings to its current success, highlighting its strategies including strong social media marketing and a robust warehouse system. Challenges faced and future plans are also discussed, emphasizing a focus on sustainability and AI-driven logistics. The podcast aims to showcase Coshoom's journey and encourage listeners to learn more about the company.Manu Murali Economics Marketing Marketing & Sales
Episodes
  • Bolo, Order Karo: Voice Commerce for Bharat
    Jun 24 2025

    The provided text outlines a podcast script titled "Bolo, Order Karo: Voice Commerce for Bharat," which explores the burgeoning market of voice commerce in India. It explains that voice commerce allows users to shop using voice commands on smart devices, arguing that India is uniquely positioned to adopt this due to its large non-English speaking population who are comfortable with voice communication. The podcast emphasises the massive opportunity this presents for businesses, detailing a "Coshoom Strategy Playbook" that includes partnering with D2C brands, optimising for vernacular voice SEO, integrating with smart platforms, and localising customer support. Ultimately, the source asserts that technology is adapting to Indian culture, making voice commerce a significant and relatable avenue for future transactions and business growth.

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    11 mins
  • Gamified Shopping: The ₹100 Crore Retail Opportunity
    Jun 21 2025

    The provided text originates from a podcast episode titled "Gamified Shopping: The Next ₹100 Crore Opportunity (Because Who Wants to Just… Buy Stuff?)" from the Retail Rewired podcast. This audio-centric source focuses on the concept of gamified shopping, explaining how retailers are incorporating game-like elements to enhance the customer experience and drive sales. The podcast format allows for a conversational exploration of the topic, including definitions, data points on consumer behaviour, successful examples like Flipkart and Nykaa, and humorous anecdotes about gamification failures. Ultimately, the source advocates for the strategic adoption of gamification as a significant revenue-generating strategy in the retail sector, offering practical advice on its implementation.

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    8 mins
  • Kirana Stores: India's Retail Tech Transformation
    Jun 17 2025

    The provided text is a podcast script titled “From Bahi-Khata to Cloud Data: Kiranas Join the Tech Party,” from "The Hustle Bazaar," powered by Coshoom Import & Export Pvt Ltd. This podcast focuses on the digital transformation of traditional Indian Kirana stores, highlighting their shift from manual operations to using cloud-based technology for inventory, sales, and customer relations. It explains how this technological adoption benefits Kiranas, distributors, and brands by improving efficiency and data access, ultimately presenting a modernised vision of Indian retail. The script also outlines an action plan for various stakeholders to participate in this evolving market.

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    10 mins
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