In this week’s episode Felicia Jackson talks to Phil Korbel, co-founder and director of advocacy at The Carbon Literacy Project, about what it truly means to move beyond awareness into action.

Too often, climate conversations are filled with well-meaning phrases and distant threats. We hear about melting ice caps, rising seas, and catastrophic futures—but what do these really mean for our daily lives, our work, and our ability to shape the world around us?

We dive into what carbon literacy actually is: not another layer of theory, but a practical framework that helps individuals and organisations understand their carbon impact and, crucially, do something about it.

Phil shares stories of real people, from corporate executives to shop floor staff, who have shifted not just how they think, but how they act. Whether it’s changing how a company sets its net-zero targets, or how a single employee reimagines waste in a retail store, these are stories of measurable, empowering change.

If you’re interested in learning more about carbon literacy for your organisation, or for yourselves, you can find out more at www.carbonliteracy.com. Or if this is something you’d be interested in us delivering for you, let us know at Shaken Not Burned and we'll see what we can deliver - reach out to info@shakennotburned.com.

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