Having appreciated chiropractic results at a young age, Dr. Judd has always gravitated toward natural healthcare. After an impactful childhood experience with chiropractic, he attended Texas Chiropractic College, graduating in 2005.

He established ProHealth Chiropractic Center in 2006. Following the heartbreaking loss of his newborn daughter Trinity, he passionately shifted his practice focus to pediatric and family chiropractic care. ProHealth has grown into a thriving, 7-figure, insurance-independent, 100% cash practice.

INTRODUCING DR. DUSTIN JUDD

Dive into this powerful episode featuring Dr. Dustin Judd, a passionate advocate of chiropractic care who has transformed his personal tragedy into a mission to provide life-changing adjustments, particularly for families and children.

In this inspiring conversation, Dr. Judd discusses the profound connection between innate intelligence and spinal health, and why maintaining a subluxation-based practice is critical for both patients and the chiropractic profession.

HIGHLIGHTS

● Discovering True Purpose: Learn how Dr. Judd's personal experience with chiropractic care as a child dramatically changed his life and set him on a path toward becoming a chiropractor.

● Turning Heartbreak into Healing: Dr. Judd shares the deeply personal story of his daughter Trinity, whose brief life catalyzed his shift toward pediatric chiropractic care, transforming tragedy into purpose.

● Building a Thriving Cash Practice: Gain insights into how Dr. Judd successfully transitioned from insurance-based to a fully cash-based practice, emphasizing the importance of congruence and authenticity.

● Philosophy Matters: Why understanding and embracing chiropractic philosophy isn't just helpful—it's essential for delivering truly transformative care.

● Adjusting with Innate Intelligence: Explore Dr. Judd's unique perspective on how adjusting patients guided by intuition and spiritual awareness leads to extraordinary results.

ABOUT DR. DUSTIN JUDD

Dr. Dustin Judd, DC, founded ProHealth Chiropractic Center in Teague, Texas, in 2006. Specializing in family and pediatric care, his practice stands out as a 100% cash-based operation, drawing patients who travel significant distances for specialized adjustments.

DIVING INTO...

Staying True to Chiropractic Principles

Dr. Judd emphasizes the significance of preserving chiropractic’s core principles, including the Sacred Trust and the subluxation model. He passionately advocates for spinal health as foundational to overall neurological function, stressing that "spinal function is neural function."

The Power of Patient Education

By transitioning his practice away from therapeutic modalities to solely adjustments, Dr. Judd demonstrates the importance of clearly educating patients on the true purpose of chiropractic care—beyond pain relief to enhanced vitality and innate healing.

Building a Referral-Based Practice

Through consistent, high-quality patient outcomes and genuine care, Dr. Judd has built a robust, referral-driven practice. He highlights how staying committed to principled chiropractic care and community engagement naturally attracts patients.

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INTRODUCING DR CARLOS SELLES DC

In Episode 674 of the Chiro Hustle Podcast, James Chester reconnects with Dr. Carlos Selles DC—a true pioneer of chiropractic in Puerto Rico and a global voice for Spanish-speaking DCs. This powerful conversation dives deep into the timeless philosophy of chiropractic, the unexpected joys of returning to hands-on patient care, and the strategic insights that every chiropractor, especially those feeling burned out or disconnected from their purpose, needs to hear.

HIGHLIGHTS

● Dr. Selles shares how stepping back into practice after a 15-year break reignited his passion.

● He opens up about the unique challenges and joys of managing associate-driven practices.

● Dr. Selles distinguishes between a technician’s and a professional’s approach to chiropractic.

● Valuable guidance is given for chiropractic students seeking mentorship and experience.

● Grassroots marketing strategies and patient connection tactics are laid out in detail.

● He explains why Latin America might be the next epicenter of principled chiropractic growth.

● Insightful commentary on why forgetting the "bathroom tile" might just save your practice launch.

ABOUT DR CARLOS SELLES DC

Dr. Carlos Selles, DC is the General Director of QuiroHealth Centers in Puerto Rico and a widely respected consultant, speaker, and mentor to Spanish-speaking chiropractors. His impact spans decades, and his return to adjusting has only deepened his commitment to the chiropractic mission.

DIVING INTO...

Returning to Practice: A Rediscovery of Purpose

After stepping away from the adjusting table for 15 years to manage and grow his clinics, Dr. Selles was thrust back into care when several associates left unexpectedly. What began as a necessity turned into a reawakening of love for direct patient interaction. His emotional recount of coming home smiling for the first time in years reveals the soul of principled chiropractic.

Mentorship, Coaching, and the Real Meaning of Professionalism

Dr. Selles breaks down the difference between mentors, coaches, and bosses with clarity and conviction. For students and new DCs, his advice is gold: seek out experienced, approachable chiropractors and adopt a "professional mindset" even during school. Your approach now defines your trajectory.

The Latin American Surge in Subluxation-Based Chiropractic

From Mexico to Colombia, chiropractic is blossoming in Latin America with a vibrancy and purity often diluted in other markets. Dr. Selles points out the freedom from debt, the passion for learning, and the unified community spirit as catalysts for this growth. He believes Latin America may lead the next chiropractic wave.

Grassroots Growth & Strategic Practice Launching

Marketing doesn't start on opening day. Dr. Selles details exactly how to prep 90 days out, why mall screenings work, and how "door knocking" can lead to unexpected partnerships. His most memorable quote? "Forget the bathroom tile." Focus on your future patients, not the paint colors.

INTRODUCING DR. MARK SANNA DC

In this power-packed episode of the Chiro Hustle Podcast, James Chester sits down once again with Dr. Mark Sanna DC, CEO of Breakthrough Coaching. As a second-generation chiropractor and a true advocate for the profession, Dr. Sanna dives deep into the importance of leadership, community, and preserving the philosophical roots of chiropractic. From business building insights to the future of the profession, this conversation is a must-listen for any principled chiropractor looking to grow with integrity.

HIGHLIGHTS

● Dr. Sanna shares why no one will ever care more about your practice than you — and how to turn that truth into motivation.

● A moving origin story: Dr. Sanna’s father overcame severe health challenges through chiropractic, launching a 69-year legacy.

● Why building a business within a practice (rather than being handed one) created resilience and real-world growth skills.

● The hard-earned lessons of mastering chiropractic business — not just the art of the adjustment.

● Why financial literacy, tithing, and compound interest are essential tools for chiropractors.

● Dr. Sanna's bold call for unity, leadership, and embracing community after the isolation of the pandemic.

● The impact of organizations like the Foundation for Chiropractic Progress and the Chiropractic Future Strategic Plan.

ABOUT DR. MARK SANNA DC

Dr. Mark Sanna DC is the CEO of Breakthrough Coaching, a best-selling author, and a tireless advocate for the future of chiropractic. He serves on the boards of several high-impact organizations, including the Foundation for Chiropractic Progress and the Chiropractic Future Strategic Plan Leadership Committee.

DIVING INTO...

Legacy, Leadership, and Chiropractic Roots

Dr. Sanna’s story begins with family. Growing up adjusting his parents and even the family pets, his childhood was steeped in the sacred principles of chiropractic. His father, a first-generation American and chiropractic pioneer, overcame serious illness through chiropractic care. That legacy fueled Dr. Sanna’s passion—and informed his mission to ensure chiropractors never suffer financially for delivering such a powerful gift.

From Adjustments to Business Mastery

Despite being an exceptional adjuster, Dr. Sanna candidly admits his early ignorance around business management. His evolution came from necessity. He taught himself to read financial statements, understand investments, and grasp the power of compound interest. His message? Great hands aren’t enough—you need smart strategy to thrive.

Community Over Isolation

In a post-pandemic world, Dr. Sanna reminds us that while solitude can be a useful pause, true success requires connection. He calls on chiropractors to break out of the four walls of their practices and re-engage with each other. Whether through events, seminars, or coaching communities, he believes personal growth and professional momentum come from unity.

Fueling the Future of Chiropractic

Dr. Sanna is a strategic powerhouse helping lead two major initiatives: the Foundation for Chiropractic Progress and the Chiropractic Future Strategic Plan. Through national campaigns and powerful data collection, these organizations are fighting for fair reimbursement, legislative protection, and wider access for patients. His parting message? We’re stronger together, and now is the time to build the chiropractic future we believe in.

CLOSING THOUGHT

“Success begins with your mindset—and is sustained by community.” —Dr. Mark Sanna DC