• Does Your Brand Have Architecture? with Howard A Lim

  • Jan 8 2025
  • Length: 52 mins
  • Podcast

Does Your Brand Have Architecture? with Howard A Lim

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  • Summary

  • In this insightful discussion with Howard A. Lim, award-winning business and brand architect, he reveals why proper brand design is crucial for business success. "Most companies have what I call a generic or a brand that's a liability for them rather than a brand that builds equity," explains Lim. He emphasizes that over 90% of companies are "only reaching 25% of their potential" because they haven't properly designed their brand. Through his SIM (Strategy, Implementation, Management) system, Lim helps businesses develop authentic brands that truly reflect their value. As he notes, "What's authentic to you, not to copy someone else, but to make it about your company from who you are, what you do, and what makes you truly unique from all others." To learn more about building a world-class brand that can transform your business potential, visit howcreative.com to connect with Howard Lim and explore his authentic branding expertise.


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