• E04 The Digital Monkeys CTV podcast

  • Oct 14 2022
  • Length: 24 mins
  • Podcast

E04 The Digital Monkeys CTV podcast

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  • Summary

  • Franc, Digital head discusses with Cynthia; social media manager and Anne, Client Service about the latest trends in TV, Connected TV. He answers questions such as what CTV entails, how it’s different from traditional/linear TV, how the market and brands are responding to the technology, how beneficial it is and whether you can track traffic on CTV.

    Discussion Points

    0:00 Introduction

    1:35 Evolution of TV

    3:16 Connected TV

    5:05 Smart Server Systems

    9:04 Market adoption Smart Ads

    11:58 Connected TV vs Linear TV

    13:05 CTV Ads Execution Criteria

    15:27 ROI of CTV Ads

    20:10 Premium Offerings - Pay for No-Ads Experience

    22:10 CTV Analytic Tools

    23:43 Wrapping up

    Useful Links

    What is Connected TV: https://www.oracle.com/ke/cx/advertising/measurement/ctv-vs-ott/

    Smart Ads: https://www.thedrum.com/opinion/2017/05/10/smart-ads-the-future-ad-evolution-here

    Follow us on our social media for instant updates.

    Facebook: https://web.facebook.com/thedigitalmonkeys

    Twitter: https://twitter.com/tdmke

    Instagram: https://www.instagram.com/the_digital_monkeys/

    Shareable link to the episode: https://youtu.be/3OuE_CtD7ro
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