Tech to Therapy: Jojo Struebing’s Evolution from Microsoft Sales to CBD and Wellness Spa

In this episode of 'Something More Fulfilling,' we discuss with entrepreneur Jojo Struebing her journey from the corporate world to owning multiple franchises, including CBD shops and a wellness spa. Jojo shares the challenges and rewards of moving from product-based to service-based business models, and provides insights on the importance of franchises for new entrepreneurs. She also delves into the benefits of float therapy, cold plunges, and saunas, as part of her wellness business, Altered States Wellness. Additionally, Jojo talks about transitioning her business into a franchise model and offers advice for those looking to start or grow their own franchise. Tune in for this in-depth, inspiring conversation!

00:00 Introduction and Special Guest Announcement 00:43 Jojo's Journey into CBD Business 04:43 Challenges and Lessons in the CBD Industry 05:38 Balancing Corporate Jobs and Entrepreneurship 18:43 Navigating Business Roles and Team Building 23:43 Evaluating Franchise Opportunities 27:09 Marketing Fees in Franchises 29:15 Transitioning from CBD Franchise to Altered States Wellness 30:06 Introduction to Altered States Wellness 30:19 Exploring Float Therapy 32:38 Additional Therapies: Cold Plunge and Sauna 33:27 Service-Based Business vs. Product-Based Business 42:55 Marketing Strategies for Wellness Services 48:39 Franchising Altered States Wellness 52:54 Final Thoughts and Advice for Entrepreneurs

Follow Jojo on Socials and her website

https://alteredstateswellness.com/

https://www.facebook.com/alteredstateswellness

https://www.instagram.com/alteredstateswellness