Episode #11 - Customer Experience Principle #10 - Customer Journey Mapping - the map is not really the point
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Episode #11 - Customer Experience Principle #10 - Customer Journey Mapping - the map is not really the point
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About this listen
Some organisations develop journey maps, pop them on the wall and then leave it at that. But the map isn't really the point of Customer Journey Mapping, it's just a byprroduct. So, what is the point?
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