• Episode 186 - Swiftie Branding Magic

  • Nov 1 2024
  • Length: 58 mins
  • Podcast

Episode 186 - Swiftie Branding Magic

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  • Summary

  • Join Kira and Mary as they dive into the branding powerhouse that is Taylor Swift! In this episode, Kira shares the unforgettable experience of taking her daughter to a Taylor Swift concert and how Swift’s branding brilliance transforms every show into a fan-inclusive spectacle. Mary, a branding enthusiast, breaks down what makes Swift's branding strategy so unique—and how her ability to connect with her audience has redefined brand loyalty in the music world. Whether you're a Swifty or not, there are lessons here on building a relatable brand and cultivating lifelong client loyalty. Tune in to learn how you can use some of these ideas to foster a deeper connection with your clients!

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.
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