Episode #6 - Customer Experience Principle #5 - Customer Experience is as strong at the weakest link cover art

Episode #6 - Customer Experience Principle #5 - Customer Experience is as strong at the weakest link

Episode #6 - Customer Experience Principle #5 - Customer Experience is as strong at the weakest link

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You can give a customer a series of brilliant interactions, but if the most important ones are poor, you can ruin the entire experience. Moments of Truth and the Peak-End rule come into play.

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