• Eynat Guez of Papaya Global on Mastering Enterprise Sales and Building Long-Term Partnerships

  • Dec 19 2024
  • Length: 56 mins
  • Podcast

Eynat Guez of Papaya Global on Mastering Enterprise Sales and Building Long-Term Partnerships

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  • Summary

  • Eynat Guez, founder and CEO of Papaya Global, was interviewed by Ben Casnocha, co-founder and partner at Village Global, during this masterclass for Village Global founders.

    Takeaways:

    Show up to key meetings as the founder or executive team — don’t just send the sales team. It signals to the client that you’re personally invested and committed to making the deal a success.

    Avoid being overly optimistic about where prospects stand. Serious signals include active texting, detailed questions about implementation, security questionnaires, and the involvement of additional stakeholders.

    Be strategic about progressing meetings: PowerPoint to articulate vision, Excel for financials, and Word for legal details.

    Build strong relationships with junior VCs as well as partners — they can provide introductions, market intelligence, and future opportunities as they advance in their careers.

    Building relationships with clients shouldn’t stop after the deal closes. Ongoing check-ins help position your company as a long-term partner, not just a vendor.

    Leaders should periodically dive deep into 2-3 departments or processes each quarter to challenge assumptions and drive innovation.

    Engage with junior employees or frontline staff for fresh perspectives — their insights are often more candid than those of seasoned executives.

    Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.

    Check us out on the web at www.villageglobal.vc or get in touch with us on Twitter @villageglobal.

    Want to get updates from us? Subscribe to get a peek inside the Village. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.vc/signup
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