Episodes

  • Avoid Lawsuits and Save Money: The Employment Law Tips You Can't Afford to Miss! With Ilona Anderson

    Avoid Lawsuits and Save Money: The Employment Law Tips You Can't Afford to Miss! With Ilona Anderson
    Jun 20 2025
    Welcome to episode 284 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Ilona Anderson, founder of Carpe Diem Law Firm, a legal practice that helps businesses, employers, and employees navigate trademark protection, employment law compliance, and workplace disputes.

    Ilona is a trademark and employment law attorney. She helps entrepreneurs protect their brands and build compliant, high-integrity teams. With a decade of experience co-leading one of Florida’s fastest-growing employment law practices, Ilona brings a unique dual perspective—having represented both employees and business owners. Known for her mindful and practical legal approach, Ilona empowers business owners to avoid costly lawsuits and protect what they’ve built.


    What you’ll learn about in this episode:

    1. Importance of Trademarking: - Trademarking your name, slogan, or business elements is crucial for business protection and growth. - Getting a trademark is relatively affordable, typically costing around one to two thousand dollars.

    2. Hiring Offshore Workers:
    - Hiring offshore workers through agencies can simplify compliance with employment and tax laws.
    - Offshore workers can be managed by agencies, reducing direct employer responsibilities.

    3. Distinction Between Independent Contractors and Employees:
    - Simply labeling a worker as an independent contractor is not sufficient for legal compliance.
    - The Department of Labor and IRS use economic realities tests to evaluate worker classifications.

    4. Factors for Determining Worker Status:
    - Control over work schedules, tools, and independence are key factors in determining worker classification.
    - The totality of circumstances, not individual factors, is considered by courts in determining employee versus independent contractor status.

    5. Resource for Determining Worker Classification:
    - Access to a guide for determining employee or independent contractor status based on the latest Department of Labor guidance.
    - Listeners can request the guide from Ilona Anderson or through Ken for additional assistance.



    Resources:

    Website: Carpe Diem Law Firm | Helping Your Brand & Team Blossom
    LinkedIn: https://www.linkedin.com/in/ilona-anderson Facebook: https://www.facebook.com/CarpeDiemLawFirm/


    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    32 mins
  • Clicks, Clients, and Conversions: How to Dominate with AI in Legal Marketing! With Josh Konigsberg

    Clicks, Clients, and Conversions: How to Dominate with AI in Legal Marketing! With Josh Konigsberg
    Jun 13 2025
    Welcome to episode 283 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Josh Konigsberg, Co-Founder of Law Firm Marketing Pros, a digital marketing agency that partners with law firms.

    Josh is a digital marketing expert with over 30 years of experience. He co-founded the first financial search engine on the web in 1996 and now helps law firms generate more qualified leads and grow their revenue through strategic digital marketing. As Partner and Co-Founder of Law Firm Marketing Pros, he authored Law Firm Digital Marketing Made Easy and created the Behind the Bench newsletter. His agency was named “Agency of the Year” by the 7 Figure Agency mastermind, where he also mentors over 300 agency owners.

    A sought-after speaker, Josh regularly presents at legal and marketing conferences, sharing actionable strategies to scale law firms and digital agencies. Known for his engaging, data-driven presentations, Josh blends real-world results with deep industry expertise to inspire and educate audiences.

    What you’ll learn about in this episode:

    1. Utilizing AI Tools in Marketing:
    - Leveraging AI tools like Answer the Public for in-depth research insights.
    - Customizing content based on regional language variations for enhanced SEO strategies.

    2. Importance of Brand Consistency:
    - Maintaining brand voice and consistency with human-created content.
    - Collaborating with marketing professionals to ensure alignment with brand identity.

    3. Transparency in Project Management:
    - Demonstrating project management efforts to clients for increased transparency and appreciation.
    - Staying proactive and adaptable to algorithmic changes in digital marketing platforms.

    4. Avoiding Unreliable Marketing Agencies:
    - Steering clear of inexperienced or untrustworthy marketing agencies.
    - Engaging in industry-related groups and events to stay informed on the latest trends and technologies.

    5. AI Applications in Personal Injury Law Marketing:
    - Exploring upcoming trends in AI applications for personal injury law marketing.
    - Harnessing AI advancements like Chat GPT 5.0 for optimizing marketing strategies and client engagement.


    Resources:
    Website: http://www.lawfirmmarketingpros.com/ LinkedIn: https://www.linkedin.com/in/joshkonigsberg-seo-pro/ Facebook: https://www.facebook.com/lawfirmmarketingpros/

    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    33 mins
  • Legal Professionals Beware: The Alarming Rise of Cybersecurity Threats With Mark Bassingthwaighte

    Legal Professionals Beware: The Alarming Rise of Cybersecurity Threats With Mark Bassingthwaighte
    Jun 6 2025
    Welcome to episode 282 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mark Bassingthwaighte, Esq., Risk Manager at ALPS, an attorney’s professional liability insurance carrier. In his tenure with the company, Mark has conducted over 1200 law firm risk management assessment visits, presented over 650 continuing legal education seminars throughout the United States, and written extensively on risk management, ethics, and technology. Mark is a member of the State Bar of Montana as well as the American Bar Association where he currently sits on the ABA Center for Professional Responsibility’s Conference Planning Committee. He received his J.D. from Drake University Law School. When he’s not helping lawyers mitigate risk, he’s enjoying all things Disney and lives in close proximity to the House of the Mouse What you’ll learn about in this episode: 1. Importance of Cyber Insurance: - Essential for all legal practices to protect against cyber threats. - Smaller firms are also targets for cyber breaches with severe financial consequences. 2. Underwriting Process for Standalone Cyber Coverage: - Thorough details about security measures are required. - Risks of misrepresentation can lead to denial of coverage. 3. Compliance with Security Measures: - Crucial to implement declared security measures for coverage. - Warning against complacency to avoid serious consequences. 4. Accessibility to Risk Management Support: - ALPS Insurance offers risk management services for legal professionals. - Support available regardless of insurance status. 5. Specialization in Legal Insurance: - ALPS Insurance provides tailored legal malpractice and cyber insurance. - Increasing cyber threats emphasize the need for robust security measures and comprehensive coverage. Resources: Website: www.alpsinsurance.com LinkedIn: https://www.linkedin.com/company/alps-corporation/ Facebook: https://www.facebook.com/alpscorporation/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    28 mins
  • The Future of Law Firms: Impact of AI Technology With Gabriel Stiritz

    The Future of Law Firms: Impact of AI Technology With Gabriel Stiritz
    May 30 2025
    Welcome to episode 281 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gabriel Stiritz, the founder and CEO of Lexamica, the platform powering Plaintiff Law 2.0 – a specialized model for injury law firms.

    As a legal operations innovator and industry visionary, Gabriel sees trends like marketing firms generating leads at scale, AI-driven case management, and high-value trial specialists shaping the future. With firsthand experience in the traditional vertically-integrated law firm model, Gabriel understands how technology, regulatory changes, and capital are transforming the industry. He helps law firm owners thrive through specialization and tech-enabled collaboration, rather than being disrupted by these changes.

    Gabriel’s background spans legal operations, technology development, and multi-state firm management, offering insights into both the business and practice of law. He is passionate about helping law firms adapt to technological change while maintaining core values of client advocacy and professional excellence.

    What you’ll learn about in this episode: 1. Focus on Relationship Marketing:
    - Building strong relationships sets you apart from big competitors who may struggle with this due to their size.
    - Clearly define why clients should choose your firm over larger competitors or alternative business structure firms.

    2. Niche Specializations Are Valuable:
    - Consider specializing in a specific area of law to stand out and become a boutique firm.
    - Engaging with the community and leveraging past clients for referrals can lead to significant growth.

    3. AI Disruption is Inevitable:
    - Embrace AI technology as it is expected to revolutionize law firm operations, potentially doubling firm capacity.
    - Intake departments may be replaced by AI voice agents within the next 12 to 18 months, highlighting the need to adapt to new technologies.

    4. Brand Building is Essential:
    - Developing a strong brand can create a competitive advantage in a noisy marketplace.
    - Ensure your return on ad spend considers both internal and external case acquisition, emphasizing the importance of a robust referral strategy.

    5. Law Firm Differentiation:
    - Differentiate your firm by focusing on niche practice areas, community engagement, and building a reputable brand.
    - Stay mindful of advertising ethics and the importance of ethics boards keeping pace with rapidly evolving marketing tactics in the legal industry. Resources:
    Website: Lexamica
    LinkedIn: Gabriel Stiritz | LinkedIn
    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    30 mins
  • From Small to Stellar: Transform Your Law Firm with These Proven Tactics with Micki Love

    From Small to Stellar: Transform Your Law Firm with These Proven Tactics with Micki Love
    May 23 2025
    Welcome to episode 280 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down again with Micki Love, President & Chief Client Strategist at cj Advertising. Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Advertising, her insight on strategy and leadership helps guide firms to exceed their own expectations. What you’ll learn about in this episode: 1. Key Focus on Branding and Growth:
    - Maintaining brand continuity while revamping processes is crucial for consistent brand image.
    - Tailoring growth strategies to individual needs rather than imitating larger firms ensures successful growth.

    2. Importance of Role Adaptation:
    - Embracing multiple roles as firms grow is essential for meeting evolving demands effectively.
    - Customizing marketing strategies to align with unique firm goals enhances client engagement and growth potential.

    3. Emphasis on Expertise and Marketing:
    - Prioritizing expertise in legal services, as seen in John Morgan's litmus test, ensures high-quality client service.
    - Leveraging database marketing enables firms to engage existing clients and drive growth through personalized communication.

    4. Enhancing Process Efficiency:
    - Improving intake processes continuously enhances efficiency and simplifies client onboarding.
    - Engaging in industry summits provides networking opportunities and insights into industry trends for firms seeking growth.

    5. Commitment to Continuous Learning:
    - Prioritizing continuous learning and improvement allows firms to adapt to market changes and enhance service quality.
    - Strategic adaptation and process adjustments aligned with the firm's growth phase are vital for sustained success and expansion in the legal industry. Resources: Facebook: https://www.facebook.com/cjAdvertising/
    LinkedIn: https://www.linkedin.com/company/cj-advertising/posts/?feedView=all Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    32 mins
  • Boost Revenue and Retain Clients: Insider Tips from Law Firm Gurus With Brooke Birkey

    Boost Revenue and Retain Clients: Insider Tips from Law Firm Gurus With Brooke Birkey
    May 16 2025
    Welcome to episode 279 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Birkey, owner of Level Up Law Firm Business Coaching, a consulting firm that helps law firms unlock hidden revenue, safeguard profits, and scale efficiently. With extensive experience in law firm operations, Brooke specializes in optimizing intake systems, streamlining workflows, and enhancing profitability. As a Law Firm Recruiter and Trainer, Brooke helps firms attract and develop top legal talent, building high-performing teams and strong workplace cultures. Her career spans from receptionist to marketing director, giving her a unique understanding of where firms lose money—and how to fix it. Brooke offers actionable strategies that boost conversions and eliminate profit leaks. Featured on top legal podcasts like Law Firm Blueprint and They Don’t Teach This in Law School, she shares success stories and practical insights that drive immediate financial results. Her dynamic, results-focused coaching makes her a trusted expert for firms ready to grow. What you’ll learn about in this episode: Exceed Expectations Through Insight - Importance of Under Promising and Over Delivering - Understanding Client Needs for Effective Marketing Customized, Scalable Coaching Solutions -Tailoring Programs to Law Firms' Specific Lifecycle - Scalability of Coaching Programs for Firms of All Sizes Diagnose & Design for Growth - Conducting Assessments to Identify Lost Revenue and Opportunity Costs - Providing Blueprint for Growth and Scaling Client-Centric Team Training - Focus on Client Communications and Time Management for Enhanced Client Experience - Training Case Managers for Effective Client Interactions Elevating the Client Experience- Creating Clarity for Clients in Legal Processes - Implementing Concierge Model for Client Interactions Resources: Website: https://leveluplawfirmcoaching.com/ YouTube: https://www.youtube.com/watch?v=bj6nxTrGgyc&list=PL-ypj0dMP6CRTcq4ctWzhMCPNrb20HQCx&index=11 Podcast: https://podcasts.apple.com/us/podcast/leveling-up-your-intake-with-brooke-birkey/id164055797 Facebook: https://www.facebook.com/share/14a9HA99LD/?mibextid=wwXIfr LinkedIn: www.linkedin.com/in/brookebirkey Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    25 mins
  • Maximize Your Law Firm's Profits with TRUEclaims: The Must-Have Tool for Attorneys With Jeff Zigman

    Maximize Your Law Firm's Profits with TRUEclaims: The Must-Have Tool for Attorneys With Jeff Zigman
    May 9 2025
    Welcome to episode 278 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Zigman, Co-Founder and CTO of TRUEclaims, a groundbreaking platform transforming the way personal injury law firms handle vehicle damage claims.

    With over 11 years of experience as a CTO and tech entrepreneur and 13 years as a business analyst, Jeff has led the design and development of more than 300 software solutions—16 of which he built entirely solo.

    A 23-year martial arts veteran and devoted family man, Jeff is married with two young children. His resilience and dedication are reflected in his work: TRUEclaims succeeded where 19 other software companies failed over a 15-year stretch. Under Jeff’s leadership, TRUEclaims has rapidly grown to serve over 100 personal injury firms, turning a frustrating and often-neglected part of the claims process into a streamlined, value-generating system.

    TRUEclaims empowers law firms by transforming vehicle damage claims into a seamless process and a powerful marketing asset, helping clients recover thousands—and even tens of thousands—of dollars more, faster.

    What you’ll learn about in this episode: 1. Streamlined Report Generation for Faster Case Resolution
    - TRUEclaims software enables law firms to quickly generate diminished value and fair market value reports, saving time and improving accuracy.
    - Reports that once took hours now take minutes, accelerating case resolution and client settlements.

    2. Increased Client Compensation Through Accurate Valuations
    - Accurate valuations from TRUEclaims often raise client compensation by thousands of dollars.
    - Law firms gain stronger leverage in insurance negotiations, leading to higher settlements and client satisfaction.

    3. Competitive Edge in Client Acquisition and Retention
    - Integrating TRUEclaims into intake processes positions law firms as leaders in property damage claims.
    - Offering the software as a standard service helps firms stand out and attract more clients.

    4. Flexible and Cost-Effective Pricing Model
    - Reports cost between $220 and $300, with bulk discounts available for high-volume firms.
    - Law firms have flexible billing options, including passing costs to clients or offering it as a value-added service.

    5. Proven Impact on Settlement Outcomes
    - TRUEclaims has helped secure major settlement increases, including $49,000 for a Rolls Royce and $9,100 for a Ford F250.
    - Firms using the software achieve faster and larger settlements, benefiting both clients and attorneys.

    Resources: https://trueclaims.io/attorneys?partner=PILMMA Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    16 mins
  • Podcasts, Videos, and Referral Partnerships: The Ultimate Law Firm Growth Formula With Armando Leduc

    Podcasts, Videos, and Referral Partnerships: The Ultimate Law Firm Growth Formula With Armando Leduc
    May 2 2025
    Welcome to episode 277 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Armando Leduc, CEO of Leduc Entertainment, a social media management company to discuss leveraging social media for branding, creating valuable referral partnerships through podcasts, and utilizing a strategic content creation process to enhance online presence.

    Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling.

    With a growing list of achievements and a steadfast commitment to his craft, Armando continually strives for excellence, leaving audiences eagerly anticipating his next creative endeavor. What you’ll learn about in this episode: 1. Social Media & Confidence
    -     Leverage social media for branding and building confidence.
    - Create consistent content to showcase expertise and personal interests.

    2. Podcasting for Partnerships
    -     Use podcasts as an effective tool for branding and forming valuable referral partnerships.
    - Personalize the approach to nurture connections with potential referral partners.

    3. Strategic Content Planning
    -     Follow a strategic content creation process to maintain an engaging online presence.
    - Use a variety of content types—such as videos, podcasts, and Q&A sessions—to keep followers interested.

    4. Engaging Diverse Audiences
    -     Use actors in fun videos to appeal to different audience preferences.
    - Analyze organic response to focus on creating more of what works best.

    5. Multi-Benefit Podcast Strategy
    -     Leverage podcasting for branding, thought leadership, and referral partnerships.
    - Create a nurture sequence with touch points to enhance relationships with referral partners.

    Resources: Website: https://www.leducentertainment.com/
    Facebook: https://www.facebook.com/leducentertainment
    Twitter: https://x.com/Armandoleduc
    LinkedIn: https://www.linkedin.com/in/armando-leduc-16ba4940/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    23 mins