Housed: The Shared Living Podcast

By: Sarah Canning Deenie Lee and Daniel Smith
  • Summary

  • Sarah Canning and Deenie Lee of the Property Marketing Strategists have teamed up with Daniel Smith of Student Housing Consultancy to discuss the latest news, views and insights in the shared living sector.

    Each episode they will be delving into a wide variety of subjects and asking the questions which aren't often asked.

    This podcast is a must for anyone working in Student Accommodation, BTR, Co-Living, Operational Real Estate or Shared Living.

    © 2024 Housed: The Shared Living Podcast
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Episodes
  • Is the PBSA sector having an identity crisis?
    Sep 13 2024

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    In Episode 2 of Season 2 of Housed Sarah, Deenie and Dan share the key takeaways from their recent industry conference visits and discussed some of the other big news in the shared living sector.

    This episode covers:
    🟣 The Bisnow event takeaways: can the sector overcome affordability issues
    🟣 PropTech Connect event: the future of AI in the industry
    🟣 Universities in financial difficulty and what that means for the sector
    🟣 BTR and the role it is playing as a competitor to PBSA...find out what secret the BTR sector is keeping!
    🟣 And should we be changing the language about going to university?

    There are some juicy topics discussed in this episode - so definitely one not to be missed.

    This episode of Housed is sponsored by Miru Visuals - Specialising in creating stunning property videos that make listings stand out from the crowd and add value to brands. Check them out here: Construction Marketing | Miru Visuals | London

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    35 mins
  • Is Clearing really relevant for PBSA, what's shifted this year and long-term strategies
    Sep 6 2024

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    In our first episode for series 2 of Housed Sarah, Dan and Deenie had a lot to discuss. With Clearing finished for 24/25 the trio digest how this period has looked for the sector and what operators could be doing to stop it being such a 'panic' time of year.

    The episode covers:
    ➡ The importance of pricing, proposition and marketing strategies all year round
    ➡ The big drop in international students
    ➡ How properties more premium in nature are not being sold
    ➡ Customer service and the need for operators to staff correctly during Clearing
    ➡ How students are voting with their feet and are voting on value
    ➡ The use of current databases and CRM during Clearing
    ➡ The need for operators to target parents in their campaigns, especially during Clearing
    ➡ Predictions for next year.

    This episode of Housed is sponsored by Miru Visuals - Specialising in creating stunning property videos that make listings stand out from the crowd and add value to brands. Check them out here: Construction Marketing | Miru Visuals | London

    *Correction - UCAS take around 60% of international undergraduate applications to UK universities so a slightly more complete picture than mentioned.

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    35 mins
  • The Importance of Data in Student Accommodation - Paul Humphreys and Tuely Robins of StudentCrowd
    Aug 30 2024

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    In our final episode of our summer series for Housed we chatted with Paul Humphreys and Tuely Robins of StudentCrowd. Paul co-founded the decision-making platform in 2014 and it has now helped over 12 million users, it also provides datasets to support the decision making of both operators and property advisors. Having specialised in data articulation, Tuely now focuses on strategic partnerships which support StudentCrowd, the sector and student experience.

    Sarah, Deenie and Dan chat with the StudentCrowd team about:
    🔵 Helping students to make better decisions with their accommodation
    🔵 Tracking trends for universities
    🔵 The importance of responding to online reviews
    🔵 The key growing trends in the sector
    🔵 The divide between prospects and current students on their need for en-suites
    🔵 How student voices help to make critical decisions
    🔵 The challenge of building affordable accommodation
    and...we find out what StudentCrowd call their 'panic index'!

    Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

    Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

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    39 mins

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