This story was originally published on HackerNoon at: https://hackernoon.com/how-to-measure-the-results-of-in-app-events-when-onelinks-dont-work.
How To Measure The Results Of In-App Events When Onelinks Don’t Work
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Many app developers and marketing managers face the challenge of accurately measuring the impact of In-App Events (IAEs) on the App Store. While IAEs have proven effective for re-engaging users, attracting new downloads, and increasing revenue, traditional tracking methods like OneLink don’t actually include IAEs. Major mobile attribution platforms confirm that currently there is no way to track IAEs properly. At Social Discovery Group, our portfolio of 60+ dating and entertainment brands is supported by a team of over 100 marketers dedicated to app growth and development. We’re used to measuring all our marketing efforts in terms of financial value. Eventually, we’ve managed to develop our own composite way to evaluate IAEs, and are going to share it with you.